Coffee-themed content captivates audiences on social media platforms. If you’re a marketer or influencer seeking to grab your audience’s attention, consider crafting stories involving coffee lovers and their savory drinks. YouTube is full of coffee influencers who create unique, mouth-watering videos about espresso shots, latte art foam designs, specialty drinks from independent cafes — and much more. With so many viewers turning an eye toward these unlikely star creators behind the counter, now’s an excellent time to fill your marketing strategy with tasty caffeinated content your followers will love. Check out these top YouTube coffee influencers in 2023 for more inspiration and tasty content.
Top 12 YouTube coffee influencers showcasing their delicious brews
James Hoffman
Arguably one of the most popular coffee influencers on YouTube, James creates the perfect cup of joe. His well-known channel highlights major creamer brands, information coffee consumers should know, vlogs testing out different coffee machines, and a clear passion for the comforting beverage that he shares with over 1.81 million subscribers.
Whole Latte Love
Gary and his wife began their adventure into the coffee industry more than 25 years ago and have created their own popular coffee channel on YouTube. More than 321K subscribers are treated to tutorials that showcase how to create espressos, cups of coffee, lattes, and more.
Riza — Chao Coffee and Tea
With the goal of providing assistance to startups and small businesses looking to level up their coffee game, Chao Coffee and Tea educates more than 224K subscribers about coffee. Riza has created her own recipe book, “The Basic Barista”, which often makes appearances on her channel.
Dritan Alsela
Dritan is a professional barista on YouTube teaching others the art of the perfect latte. His vlogs feature him on the job creating many different kinds of coffee beverages, entertaining and educating more than 1.25 million subscribers.
Ales and Radek — European Coffee Trip
Since 2004, Ales and Radek, a Czech dynamic duo, have taken to YouTube to document their adventures finding the perfect coffee recipes. They continue to share them today with over 297K subscribers. Their popular channel covers everything from advice on building your own coffee brands to their opinions on coffee machines and recipes.
Asser Christensen
Known on YouTube as The Coffee Chronicler, Asser is a coffee writer from Denmark who uses his channel to educate over 21.9K subscribers on how to create delicious coffee at home. Many of his vlogs focus on sharing the types of equipment you need to craft a delightful cup of joe and he often speaks on mistakes beginners make and how to easily correct them.
Lance Hendrick
Lance has been a coffee professional for over a decade working as a barista, roaster, wholesaler, and shop consultant with 176K YouTube subscribers. Lance postsf easy-to-follow tutorials that feature his favorite methods of brewing and roasting.
Tim Wendelboe
As a World Barista Champion in 2004 and World Cup Tasting Champion in 2005, it is safe to say that Tim knows everything there is to brewing delicious coffee. The talented coffee influencer uses his platform to create a “coffee school” for those consumers who don’t know which kinds of coffees to try. His impressive skills and love for coffee have left him with more than 21.8K subscribers.
Morgan Eckroth
As the U.S. Barista Champion of 2022, Morgan takes to YouTube to share her favorite coffee shenanigans with more than 1.21 million subscribers. Morgan uses her popular channel as an outlet to explore new drinks, cafes, coffee machines, and more with her viewers. Her posts show her testing out new recipes and trendy machines.
Brian Quan
Brian is a coffee enthusiast who uses his YouTube channel to highlight interesting coffee people, topics, equipment and more with his 15.4K subscribers. He is currently running the coffee product at xBloom. Since 2011, Brian has been perfecting the ideal cup of coffee and now continues to take his viewers along for the ride.
Chris Baca
Former barista champion and co-owner of Cat & Cloud Coffee, Chris believes that others should always bring their unique gifts to the table and he does just that through his own YouTube channel. Chris inspires his 77.2K subscribers with motivational posts and, of course, clips into his coffee business.
Kyle Roswell
Kyle considers himself to be a coffee nerd and has created his own channel to educate viewers looking to recreate delicious cups of coffee at home. The coffee professional and business owner shares his exciting tutorials for more than 110K other “coffee geeks.”
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