Top Coffee Influencers Brewing Engagement on Social

When it comes to selling a product, smart marketers know that consumers are influenced by other people. The coffee business is no exception, and these days, coffee influencers on Instagram, TikTok and YouTube sway java lovers with pretty videos, handy tips, product recommendations and more.

22 creative coffee influencers to follow

Asaf Rauch

Do you appreciate a beautifully made latte or cappuccino? Check out the photos provided by Asaf, a coffee shop owner, competition-level latte artist and businessman. Asaf creates finely detailed flowers, hearts, swans, dogs and other designs atop foamy coffee drinks, and he serves up plenty of Reels to show his 315K followers how it’s done.

Flick and Gabby

The Barista Sisters Flick and Gabby started their dream coffee shop in 30 days. The two share their coffee-influenced life with 26K followers on TikTok. They share the fun and tough sides of being a cafe owner, yet they love it so much.

Morgan Eckroth

Your friendly internet barista, Morgan, is teaching 6.2M TikTokers how to create the best coffee. She’s even participated in multiple Barista Championships, winning the 2022 U.S. Barista Championship and coming in second in the World’s competition. In 2023, she was runner-up as well in the U.S. Barista Championship. If you’re looking for latte tutorials to make at home, Morgan shares plenty.

Andy Anderson

Andy at Man Make Coffee attempts to connect coffee lovers from around the world through beautiful images. His feed features an eclectic variety of creative photos and Reels, from far-flung espresso shops and working baristas to close-ups of coffee and dessert. Learn the most popular coffee brew methods and see what other amazing creators are getting up to.

MQ Library Cafe People

While the name of this account owner is unknown, he shares amazing cafe art and coffee inspiration with his 200.9K followers on TikTok. Expect to learn how to make cool designs in your coffee, like this apple design or how to train young baristas.

Whole Latte Love

Whole Latte Love is a YouTube channel focused on espresso machine reviews, tech help, maintenance tips, and coffee recipes. With 346K subscribers, this channel offers coffee lovers all the info they need to make a great cup of coffee.

CT Coffees

If you live in Connecticut or are visiting soon, CT Coffees is a great account to follow. They search out amazing coffee and cafes in the Connecticut area. While they’re still a smaller account looking to grow, their content is perfect for coffee lovers in that area.

Etaf Rum

If you can’t read a great novel without a good cup of coffee, this Instagram called Books and Beans page is for you. Author, literature professor and coffee shop/bookstore owner Etaf shares images of favorite reads paired with cappuccinos, lattes, iced coffees and other delicious drinks. More than 161K coffee and book lovers find award-winning book titles to interest them.

Vivian— CoffeeBae97

With 967K followers on TikTok, Vivian of Coffee Bae shares unique and beautiful coffee creations. These creative drinks are not for your typical “black cup of joe” lovers but for those looking to be creative with their morning (or afternoon) coffee. Vivian has taken it a step further and grew her brand into coffee products, where her supporters can grab some for themselves.

Cosette — cosettecutie

Cosette is another TikTok creator with a knack for coffee. She’s grown her page to 781.7K followers by sharing how she makes expensive lattes at home for a fraction of the price. Her recipes are simple and fun, and they help you save a few dollars on your coffee at home.

Jeff Kennedy

If the style of your coffee cup is just as important as what is in it, you’ll appreciate this Instagram feed by Jeff, whose company, Acme Porcelain Specialty Cups, sells specialty coffee mugs. Photos of coffee shops and cafes around the globe feature chic, modern designs and their own special versions of these beautiful cups. The page has 125K followers.

Annie – The Rookie Barista

Annie of the Rookie Barista is another TikTok coffee influencer who shares beautiful content, including mushroom mugs and Disney-inspired morning coffee. Based in Orlando, Annie shares her love for magic, Disney and coffee with her 224.9K followers.

Abby – Coffee with Abbs

With just about 11K followers on TikTok, Abby is another comforting coffee influencer who loves sharing coffee ideas to make at home. She loves sharing ways stay-at-home moms like herself can still have an amazing coffee without going out for one all the time.

Giulia Bernardelli

For an amazing blend of coffee and creativity, check out the stunning works of art fashioned by Italian artist Giulia. From spilled coffee, she creates images of famous landmarks, oceans, forests and people and copies of renowned paintings like the Mona Lisa. For even more interesting visuals, discover what Giulia can do with leaves, stones, flowers, fruits, and chocolate. She shares beautiful art with her 107K followers.

Mia — dainlite

If you like sugary, yummy coffee, you’ll love Mia’s page along with her 89K followers on TikTok. Her concoctions are all made at home but are still delicious and special. From frozen whipped coffee to a Snickerdoodle latte, you’re bound to find something you’ll love.

Erica — Espresso Barred

With TikTok’s popularity in the last few years, more coffee influencers are popping up. One smaller-audience influencer on TikTok is Erica of Espresso Barred, who creates beautiful coffee creations at home. Her TikToks feature a series called “MCWM—Make Coffee With Me,” an aesthetic and fun series to keep watching.

Alex Moe

If you love your tasty coffees but are trying to stick to macros or less-sugar options, Alex, The Macro Barista, is your coffee influencer. He’s so popular that he has 1.2M followers on Instagram. His orders explain exactly how to order the drink at popular coffee chains and what the calories, sugar, protein, fat and carb breakdown are for each drink.

Junichi Yamaguchi

The first Champion of Coffee Fest Latte Art World Championship 2014 and founder of a popular coffee shop in Kyoto, Japan, Junichi delivers an Instagram feed chock full of eye-catching images. Featuring expert lighting, background, color, and composition, Junichi’s photos offer the perfect blend of simplicity and art. He has 91.4K followers.

Jazmine — coffeecouple17

With almost 19K followers on Instagram, Jazmine shares just how she is an at-home barista. You don’t need to go to the cafes, although they can be fun. Finding ways to make amazing-tasting drinks at home can be just as meaningful.

Tanner Colson

Tanner believes that coffee isn’t just a drink; it’s a blessing and a way to connect with others, including his 1.7 million followers on TikTok. Whether you’re looking for a simple new way to have your coffee or how to make things you’ve never even heard of, Tanner’s videos are helpful, insightful, and a great place to get started.

James Hoffmann

If you want to learn a lot about coffee, there’s no one more equipped for the job than a coffee roaster, blogger and champion barista like James. His book about coffee explores different coffee-growing regions around the world, methods for roasting and brewing, and so much more. You can expect beautiful photos, coffee-related book recommendations, favorite blends, and pods. He has 637K followers on Instagram.

Marissa Gabriel

Marissa is growing on TikTok with her aesthetic coffee creations, thrift finds and mini vlogs. Her creative coffees, like Maple Brown Sugar Lattes or Brownie Batter Lattes, have attracted over 473K followers. Marissa shows that you don’t have to have boring coffee and inspires her followers to get more creative with their daily cup.