Technology is always evolving, and influencers are the perfect way to increase awareness and promote tech products on social media. With their opinions highly trusted by Gen Z and those looking for recommendations, influencer marketing plays a crucial role for brands and businesses. Find out why working with influencers to promote tech is a winning tactic.
Why working with influencers to promote tech is a good idea
Want to boost your tech products and services? Here’s why influencers are a must-try strategy.
1. Influencers are trusted
As we mentioned above, influencers have become a reliable source of information. Social media users everywhere are trusting the recommendations of creators as they cover everything from new fashion trends to what’s new in the world of technology. Influencers hold major sway in the tech industry. Their endorsements carry weight, making it easier for users to trust tech products that they promote. This is why collaborating with influencers to promote your tech-related products and services is key to earning the trust and loyalty of your target audience. Pro tip: Read our Trust in Influencer Marketing report.
2. Influencers are tech savvy
As the world of technology continues to expand, so does the knowledge influencers have about tech-related products and software. Influencers are the first to know about the upcoming trends in every niche and industry and it is no different when it comes to technology. Influencers tend to know and participate in technology trends ahead of time. For example, many influencers are incorporating AI into their new content while general audiences are starting to explore it.
Some platforms now have AI and virtual influencers who have caught the attention of millions. For example, one of the most well-known accounts is Qai Qai on TikTok with more than 4.4M followers. The AI influencer mimics a doll and has a series of posts that are engaging and that promote the use of AI in social media.
3. Using influencers can be a cost-effective method
Hiring production companies and other service providers to promote technology products and content can become really expensive quickly. Working with influencers has become one of the most cost-effective ways to represent brands, products, and movements. By working with influencers to promote tech, you can keep costs down and still drive your message across all platforms successfully because target audiences tend to trust influencers’ opinions and recommendations more than they would a celebrity.
4. Influencers are viewed as authentic
When it comes to promoting technology across social media platforms, influencers are the way to go because they share their honest opinions and recommendations in a way that is relatable to the users and viewers. By using influencers to promote tech, messages are promoted in a more authentic way that resonates with the target audiences and grabs their attention for the future.
5. Activations are exciting
Tech influencer activations can be exciting, like this influencer campaign example IZEA did:
We rocked the Rainbow Six Invitational in Montreal by teaming up with Acer for an epic influencer marketing campaign. We worked with some of the most influential Rainbow Six streamers and flew them to the event.
In addition to video coverage, the streamers had a meet and greet with fans, further increasing Acer’s exposure and brand recognition. One IZEA-provided influencer received a lifetime achievement award at the event. Through their coordination and on-site production, IZEA was able to create a highly successful and memorable activation that showcased Acer’s commitment to esports and its willingness to engage with fans in new and exciting ways. The on-site turnout was approximately 16,000 people, even in the middle of the Canadian winter when temperatures reached -28F.
Using gaming and technology influencers is a great way to align with specific target audiences, particularly Gen Z and millennials. A multichannel approach across all platforms can boost your campaigns and keeps your audiences engaged.
Influencers:
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Marketers:
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