Tips For Leveraging YouTube Shorts

As social media platforms continue to evolve, influencers are putting their creativity to good use and are utilizing specific features to reach larger audiences. One of the significant features is YouTube Shorts. So what are YouTube Shorts, and how do influencers use them to their advantage? 

While YouTube Shorts, Instagram Reels, and TikTok posts differ, they are similar in that they are shorter forms of content compared with the typical lengthy YouTube videos. As the world’s second-most-visited website, per Statista, YouTube pulls in lots of traffic, which is why YouTube Shorts have become a critical factor in a successful and engaging channel. Users worldwide use the platform as a search engine and popular source of entertainment, which has led to 50 billion-plus views daily, according to Statista. 

Becoming a YouTube influencer can be a process. Here are our tips for creating successful and attention-grabbing Shorts. 

How to leverage YouTube Shorts as an influencer

1. Use shorts to showcase full-length content

One way to successfully use Shorts to your advantage is to share content that showcases engaging parts of your full-length content. Shorts are a great way to highlight attention-grabbing bits of your content and reel in viewers in 60 seconds or less. 

The chances of attracting a viewer in just a few seconds with an exciting Short are higher than only uploading full-length content. Using shorter forms of content to grab subscribers’ attention and pique the interest of new viewers is a great way to boost traffic and get users excited about your channel. 

2. Create Shorts for how-to-tutorials

Use YouTube Shorts to create content that showcases how to complete a certain task. Many users consider YouTube to be a reliable source and search engine. Using Shorts to explain a task or process visually will help attract viewers, educate and answer questions, and entertain them all simultaneously. When creating tutorials through Shorts, include hashtags highlighting keywords related to the content topic to increase the chances of users seeing your content.

3. Format content length correctly

YouTube Shorts were created to catch users’ attention immediately and prompt them to click through your channel full of lengthier videos. When utilizing the Shorts feature, remember not to get carried away with the length of your content. Shorts allow you to create posts up to 60 seconds long. However, you do not need to use the full-time limit. A helpful tip when using Shorts to your advantage is to create Shorts that quickly engage with a hook in the first few seconds.

4. Consider when to post 

An important factor to include in your content calendars and strategies is to consider when and how often to upload YouTube Shorts. Shorts are used to highlight pre-existing or upcoming videos on your channel, which is why knowing when to share them is important. Because creating YouTube Shorts is less time-consuming, uploading two to three a week would be a great way to keep your audience engaged between full-length videos and excite new users. 

5. Incorporate creative titles, hashtags and thumbnails 

While YouTube Shorts are meant to immediately attract subscribers and users, it is important to include eye-catching details to get them to view your short-form content. With a catchy title and attention-grabbing cover, you increase the chances of boosting your traffic and engagement. Users are more likely to click through your channel if your Shorts are intriguing.

Remember to use specific hashtags that are relevant to your content. Specific hashtags are important because they can draw users to your content before your competitors if you utilize them correctly. They are a great way to boost your personal brand awareness.

6. Use YouTube Stories to highlight your best Shorts

Before incorporating this helpful tip into your YouTube Shorts marketing strategy, remember that only creators with 10K-plus subscribers can upload stories on their channels. By using the stories feature on YouTube to highlight your best Shorts, you encourage new users to view your channel.

7. Consistency is key

Remember to be passionate about promoting your channel and personal brand. Being consistent throughout the process shows your passion for creating content that you love and will ultimately attract viewers to your channel. Viewers love to know when to expect new content.