Getting started as an influencer can always seem overwhelming, especially with so many platforms claiming to connect brands with influencers. Which is the best influencer platform for creators?
This guide will provide an overview of the best influencer platforms for micro-influencers to find the best fit for your needs. As the influencer marketing industry grows, micro-influencers are becoming an increasingly popular option for brands looking to create a powerful and authentic connection with their target audience.
What is a micro-influencer?
To get started, we need to understand the term micro-influencer. A micro-influencer usually has a more defined niche — like beauty — and a smaller audience of 10K-50K followers. Many brands are putting their marketing dollars into paid collaborations with smaller influencers like them because the audience tends to be more engaged, and the deal can be less expensive than working with a mega-influencer. Plus, finding a brand ambassador with a smaller audience size means the partnership can continue to grow and evolve in ways that are beneficial to both the brand and the influencer.
An added benefit to working with micro-influencers is that brands can promote their posts with advertising dollars or repurpose the content in other marketing efforts at a lower cost than working with more prominent creators.
Best social media platform for micro-influencers?
The best social media platform for a micro-influencer still seems to be Instagram by a landslide because that’s where the brands want to be. According to HubSpot, 72% of marketers listed Instagram as the top platform they work with other creators. Plus, 30% said that Instagram is the platform where they receive the biggest ROI for paid partnerships. If Instagram is the platform that brands want to advertise on, then Instagram is the best platform to grow, especially as a more minor creator.
Instagram is beneficial for brands and influencers alike because there are so many options for partnerships. Instagram has Stories, Reels and regular feed posts that each can be their own category and price point when working on a partnership.
Influencer platform for micro-influencers
If you’re a micro-influencer on Instagram hoping to find a brand to work with, you can do so with the help of IZEA’s Marketplace. The Marketplace is an easy-to-use influencer platform to get you noticed by brands quickly. You can create a profile as an influencer and share your social media platforms, and your analytics and information will be populated into the Marketplace for brands to reach out to you if you’re the right fit.
There’s also a feature called Casting Calls that brands can use to request pitches from creators. In those casting calls, brands will also share what they’re looking for, how big of an audience and more about the brand or product they’re hoping to promote.
Influencers:
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Marketers:
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