What’s the Best Influencer Marketing Dashboard?

Looking for an influencer marketing dashboard to elevate your next influencer campaign? If influencer marketing has become a staple in your marketing arsenal, as it has for many brands, you should consider using an influencer marketing platform to ease your workload. 

We’re a bit biased, but we believe The Creator Marketplace® and IZEA Flex are among the best influencer marketing dashboards out there. You can get started with The Creator Marketplace, and as your needs increase, transition to IZEA Flex for added features.

While we love our platforms, every marketing team should do their homework. If you’re researching influencer marketing tools, here’s a list of things to look for:

Filters to narrow your influencer search quickly

Most influencer marketing tools have a database of content creators to work with. What sets them apart is their ability to filter your results. 

For example, if you search for food influencers, you should be able to narrow your results. On The Creator Marketplace, you can filter by follower count, price range, tags that focus on influencer niches, and country. In addition, you can sort by platform. 

So, now your search for “food influencers” can be narrowed down to an American TikToker with 50K followers who charges less than $500 per post. Within minutes you have a shortlist of influencers to review and vet. 

Audience demographics 

As a brand, you want an influencer who aligns with your target audience. Assessing an audience by simply visiting the influencer’s social channel is tough to do. Instead, rely on an influencer marketing platform. It should give you audience demographics. More specifically, look for a platform that gives you:

• Audience gender
• Audience age
• Audience income

When you find an influencer you like on The Creator Marketplace, you can explore his or her profile, which includes audience demographics in easy-to-read charts like this. 

Engagement rate

As you explore profiles and search for your ideal content creator, look at his or her engagement rate, which should also be available via your influencer marketing dashboard. The average engagement rate is between 1-3%. An influencer with a higher engagement rate is considered above average. 

Links to social channels

Part of your vetting process should include reviewing the influencer’s social media channels, particularly the one your brand plans to use for the campaign. 

An influencer marketing platform should offer easy access to these channels in the dashboard. Review the channels, read through posts, and check on comments to see how the influencer engaged with the audience.  

A way to communicate

An influencer platform should provide all the necessary tools to discover influencers, but it should also offer tools to reach out. Look for an in-system messaging service. Messaging is preferred over email since emails can easily get lost in crowded inboxes. 

Influencer pricing

One of the many things brands need to weigh during the planning stages of an influencer campaign is cost. How much do you plan to pay an influencer? If you’re curious about the average compensation per post, check out The 2023 State of Influencer Earnings.

While the report offers many insights into influencer earnings, here’s a quick reference to help you gauge compensation by platform. As you can see by the chart below, a Facebook post is the most affordable choice and typically costs about $642. Instagram photos are $1,311, YouTube videos are $2,102, and Twitch content is the most expensive at $4,373 per post. 

Since you know the average earnings per post, you can compare those rates to those listed by an influencer. For example, lifestyle influencer Tamra Moon, who has 270K followers on TikTok, charges $1,000 for a sponsored TikTok video, which includes two revisions.

By seeing how much an influencer charges, marketers won’t waste time reaching out to influencers that are beyond their budgets. 

Robust campaign metrics

With the right influencer marketing platform, you can find creators through an influencer database, collaborate with them, and even track your campaigns in the dashboard. With IZEA Flex, you can leverage a feature called Associations, which aggregates performance data from Google Analytics and Shopify to help you quantify vital metrics like ROI. 

With these tools, you don’t have to bounce between dashboards and try to assign attribution to sales. The heavy lifting, and the math, are done for you. 

If you’re fairly new to influencer marketing, check out The Creator Marketplace. If your brand is committed to regular influencer marketing campaigns, IZEA Flex could be right for you. Both tools can help you level up your influencer game.