While the world of social media is constantly evolving, so are the influencers and creators behind a wide variety of content. Digital creators are those who use their social media platforms to share their interests and hobbies with their followers and targeted audiences in a way that is engaging, relatable, and exciting.
So what makes Facebook digital creators different from those on other platforms? Facebook launched back in 2004 and continued to expand since. It makes sense that some of the most popular influencers and digital creators continue to use the platform and expand their reach. Follow along as we share what a digital creator on Facebook is and why they are essential.
Who are digital creators on Facebook?
Digital creators on Facebook create and upload content directly on the platform itself. They create content based on their interests with the goal of it resonating with audiences on Facebook. On Facebook, these creators share content in the form of written posts, photos, and videos to boost engagement and potentially reach a new audience. Facebook digital creators often share their content with the idea that it will be reposted and reshared by viewers.
Facebook allows its digital creators to upload content in Stories, Reels, and live videos. They can interact with other users directly on the app. Digital creators on Facebook can work with brands through sponsorships, partnerships, giveaways, takeovers, and collaborations to represent products and services. While an influencer focuses more on working with brands to reach a specifically targeted audience, digital creators aim to create content to share more broadly. The digital creators on Facebook share content for all users and businesses to enjoy.
Why are digital creators on Facebook important?
Digital creators are a valuable resource for brands looking to expand their audiences and boost awareness to audiences who regularly use Facebook and are not always on platforms like TikTok and Instagram.
Digital creators on Facebook can target these audiences to showcase products that appeal to them. Brands choose to work with digital creators on Facebook because they can boost their content or repurpose it in ads.
Where to find digital creators who are on Facebook
While there are many ways to find and work with digital creators, one of the easiest and most effective ways is to use our Marketplace. The Marketplace is full of creators across all social media platforms. Digital creators and influencers in the marketplace are ready to partner and collaborate with brands everywhere. With profiles sharing their social media platforms, interests, and content examples, the Marketplace is a great way to find potential digital creators on Facebook to work with.
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.
