Skip to main content

If you want to rack up video views, you have to grab attention with high-quality video content. You’ll quickly lose potential followers if your video appears poorly produced, bland, or boringWhile each social media platform has its own in-app editing tools, they have their limits. Luckily, several outside video editing apps are designed to help you create one-of-a-kind, engaging videos that stand out from the crowd with special features and capabilities. 

7 video editing apps to try

Here’s a look at video apps that influencers love: 


Why influencers like it: It’s easy to use and lets users add custom text captions. 

Best feature: Zoom in and out for a better viewing experience. 

In addition to expertly editing your vertical or horizontal video uploads, InShot allows users to unleash their creativity by trimming or splicing video footage, adding transitions, titles, and even your own background music for a customized feel. 

You can also speed up clips, add filters, and insert special effects to create a polished, professional masterpiece.  


Why influencers like it: It’s free and features immersive camera effects. 

Best feature: Add videos (or photos) quickly with just one tap — no need to record each one into your project. 

Clips lets you show off your silly side by adding fun emojis, stickers and filters to your vertical or horizontal videos. 

Choose from adding built-in captions or custom “subtitles” to your clips, where the app captures and displays your exact words on the screen with impressive accuracy.


Why influencers like it: It’s a user-friendly, one-stop shop for all your video editing needs. 

Best feature: Draw your own creations and add them into your videos for extra originality. 

Regardless of your experience level, VideoShow adds a cinematic quality to your content thanks to a number of fine-tuning tools. 

You can trim your footage and add special effects, text, music or stickers quickly and easily. 

Just a few taps are all it takes to elevate your videos from bland to brilliant. 

A Color Story 

Why influencers like it: It offers a ton of color-enhancing filters and tutorials.

Best feature: Plenty of tutorials to make your videos pop with eye-catching color.

If you love vivid filters, A Color Story is the app for you. Browse an array of stunning free and paid Instagram filters, and add the one you want to your reel with a single click. 

You can also easily amplify the colors in your content and map out your video plan through a grid.  


Why influencers like it: The free version makes up to 10-minute videos. 

Best feature: The easy “drag and drop” video maker. 

Animoto turns your existing photos and videos into professional-grade slideshows in mere minutes. 

All you have to do is select the content you want to showcase and choose a slideshow style — the app takes care of the rest. 

Canva Free Online Video Editor

Why influencers like it: It’s versatile, free and easy to use, with thousands of customizable templates.

Best feature: The social media scheduler lets you automatically post content.

Canva is much more than a graphic design tool. Edit your videos effortlessly, even when you’re on-the-go. 

Use it on a widescreen, tablet or mobile device across all of the top social media platforms, including YouTube, Instagram, TikTok and Facebook. 

You can upload your clips, drag and drop them onto a timeline, and trim, splice or resize them all in one editing space. Add sound effects and text animation for extra oomph. 


Why influencers like it: It easily converts your videos from portrait to landscape mode. 

Best feature: “Tilt to zoom” lets you easily zoom in and out with your device. 

Horizon is the go-to editing tool for influencers who want to showcase their video content in high-quality landscape mode. Did you film the perfect sunset? Capture and share it with Horizon in no time. 

The app’s tilt-to-zoom technology eliminates the need for special gestures. Simply tilt your device up or down to zoom while recording. Slow-motion editing allows you to hone in on those key moments.  

Horizon also enhances your resolution capabilities with up to 2K horizontal recording that’s crisp and clear. Eight “real-time” filters allow you to customize your content even further. 

Authentic, well-made video content is much more likely to engage and convert customers. When your videos look professional, you’ll reap the social media marketing benefits. These video-editing apps can help. 


Looking to partner with industry-leading brands? Create your free profile today. 


The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.

Get the latest Influencer Marketing News