From unboxing their favorite trendy toys to bringing a little nostalgia to their followers’ feeds, toy collecting influencers draw in views and keep their audiences engaged. They share reviews, the history behind top toys, and recommendations for their followers. Whether you want to find the perfect gift or promote your latest toy launch, these top toy-collecting influencers can help.
Top 12 toy collecting influencers on social media
Rhia
Rhia is one of the most popular toy-collecting influencers on social media. She showcases the hottest toys of the season and creates ASMR-style content. More than 15.6 million followers watch her unbox her favorite toys like mystery fidget bags and trending Barbie dolls.
Audrey — audreyteguh
Audrey connects with her audience of more than 1.3 million on TikTok by sharing her favorite products. Audrey highlights trendy toys through unboxing videos of popular and mystery items. In addition to toy reviews, Audrey shares her favorite sweet treats and kids’ meals, appealing to family-focused audiences.
Sophie — Super S
As a kid herself, Sophie authentically reaches family audiences by featuring her favorite toys of the season. The creative toy-collecting influencer has gained more than 1.7 million followers on TikTok and 57.7K subscribers on YouTube with reviews of Paw Patrol toys, Fur Fluffs, Disney-themed toys, and more.
Ryan — Ryan’s World
Ryan is one of the most well-known toy influencers on YouTube, with 35.3 million subscribers who have played along with him since 2015. The toy enthusiast shares toy reviews, experiments, skits, DIY games and creations all kids can enjoy. His family also has a vlog channel, Kaji Family, with more than 9 million subscribers. Ryan’s sisters, Emma and Kate, also appear in the family’s videos; all three have toy product lines.
Maria — toystroller
As a 10-year-old, Maria knows all of the most fun toys and takes to TikTok to share them with her audience of more than 65.2K followers. Maria has an impressive collection of L.O.L. Surprise! dolls, among other toys. Many of her posts include her favorite unboxings of mini-toys.
Tanja
Tanja is a German-based toy influencer who has grown a global audience on multiple platforms by sharing her love for collecting toys. Tanja enjoys collecting Barbie-themed toys and Hello Kitty items. Her popular content has earned her more than 143K followers on Instagram.
Ellie — ellieV
Ellis is a unique toy-collecting influencer sharing cute, tiny, and crafty toys that kids of all ages can enjoy. She owns an impressive collection of Legos, Barbies, and Dreamz and Disney toys. Ellie has more than 2.4 million subscribers.
McCann Family — Tic Tac Toy
Addy and Maya have been sharing their love for fun toys and good times with their 5.23 million subscribers on YouTube since 2015. The sister duo showcase their impressive collection of toys from over the years in vlogs set in their “secret playroom.” Their family-friendly content draws many views.
Sunnie — Sunnie’s toys
Sunnie is a popular toy influencer on TikTok who regularly unboxes Mini Brands and Miniverse toys. Throughout the years, Sunnie has created quite an impressive collection of mini-toys, which she shares with more than 55.8K followers. Sunnie also shares her Disney and Harry Potter-themed toys.
Kira — Happy Yellow
Kira’s creative TikTok name reflects her feed as she fills it with happy vibes and exciting toys for over 189.4K followers. Kira reviews many toy brands, including Lego, Kinder Toys, L.O.L. Surprise! and more.
Kelsie
Kelsie considers herself to be a collector of many things. Kelsie has created a strong platform by sharing her passions for all things fun, including squishy toys and putty. Kelsie is known for unboxing reviews and recommendations, entertaining over 75.1K followers.
Leanne — JustLeannex
Based in London, Leanne has experienced many different toys worldwide and has reached a global audience of over 172.2K followers. Leanne has built one of the most incredible collections of mini toys by sharing her reviews and unboxing content over the years.
Leanne — JustLeannex
Based in London, Leanne has experienced many different toys worldwide and has reached a global audience of over 172.2K followers. Leanne has built one of the most incredible collections of mini toys by sharing her reviews and unboxing content over the years.
