Toy influencers draw in loyal followers to share their favorite toys, unboxing vlogs, and in-depth reviews. The top toy influencers on social media include longtime hobbyists, families with young children, artists and photographers, and more unique creators who love showcasing their favorite toys.
Top toy Influencers of 2023
Kimmy
Kimmy runs a toy e-tail shop that features popular TV and movie character merchandise. Her TikTok channel is dedicated to delighting her 994.7K followers with playful pranks, magic tricks, challenges, and toy-related crafts. Be prepared for a lot of slime: in water balloons, hilarious pranks, popular toys, and more.
@kimmysmilez Smashing GIANT water beads orbeez in stress ball
♬ original sound - Kimmy Smiles
Whitney Pollette
Whitney, an artist and toy designer, gives her 44.2K Instagram followers a sneak peek into the future of toy design with drawings, photos and videos of toys from their initial concept. Her public appearances include social media takeovers to Instagram Lives in which her fans can hear about the toy development process. Whitney has created toys and cartoons since 2004, drawing in followers with her incredible work.
Taytum and Oakley Fisher
Twins Taytum and Oakley love dance, gymnastics, and acting, and playing with toys is another of their favorite things. They dress like Disney princesses, recreat Super Mario costumes, and play with a Barbie Dreamhouse. More than 3.1M followers tune in to view playful routines and recent favorite toys.
Ed’s Retro Geek Out
Ed is a vintage toy and retro game collector whose enthusiasm shines through to 65.7K YouTube subscribers. He creates videos of banned toys, as well as unproduced toys from popular toy lines. His vintage toy hauls are fascinating, and he enlightens followers with history lessons on topics such as puppet master toys.
Justin — Justin’s Collection
A self-described pop-culture aficionado Justin loves toys and action figures, especially Star Wars, DC, and Marvel. His 672K YouTube subscribers delight in his frequent unboxing videos and livestreams with other creators. His preview videos allow followers to pre-order items before they sell out.
SuperSorrell
SuperSorrell reviews products, shares news from the industry, and unboxes new collectibles for more than 50.5K subscribers. His collection features Marvel Legends, the Star Wars Black Series and NECA Horror Figures. He also enjoys nostalgic toys from the 1980s and 1990s, such as Teenage Mutant Ninja Turtles, Ghostbusters, and Power Rangers.
Paul and Shannon
Paul and Shannon are lifelong collectors of toys, cards, Barbie dolls and accessories, and much more. They show their 1.86M subscribers toys up close, opening a wide variety of new items — from Disney, My Little Pony, Minecraft, and Marvel. An exciting new collection of advent calendar toys highlights their recent uploads.
Ryan Kaji
If you have young kids, you’ve probably heard of Ryan’s World, the YouTube channel for kids ages 2 to 6. Ryan’s toy creations sell at Walmarts across the country. With 35.8M subscribers and daily uploads, Ryan and his family produce many entertaining content. Ryan highlights a variety of toys and shares videos of toys he helped create. When he’s not talking toys, he stars in his show, “Ryan’s Mystery Play Date,” on Nickelodeon.
Duane Perera
Duane is a talented toy photographer, and his miniature art and figures draws 324K followers on Instagram. He uses a 3D printer, various-size figurines and paints to create detailed miniature scenes that nod to toys and pop culture, such as Teenage Mutant Ninja Turtles, Spiderman, and the Power Rangers.
Mallory — Pretty Pretend Play
Pretty Pretend Play has one of the most popular toy-themed platforms, with more than 1.1M followers. The page shares vlogs that highlight exactly how to play with certain toys, from grocery store and Target-themed toys to fairies or Bratz.
@prettypretendplay So excited to get the new @Fat Brain Toys Pretendables Nacho Set! What do you guys think? Let me know in the comments! #asmr #asmrtoyunboxing #pretendplay #playfood #fatbraintoys
♬ original sound - ✨ Pretty Pretend Play ✨
Kari Ogg
Kari, known on social media as “Graceful Mommy”, relates to other moms on #Toytok as she shares her kids’ favorite toys and recommendations with more than 149.1K followers. She highlights all of her favorite Amazon finds and interactive toy experiences your children will love as much as hers do.
@gracefulmommy 🤯 OMG this thing is SO COOL! We got ours at Walmart but it’s also on amazon (link in bio!) so easy for kids to use and it doubles as a sound machine! #amazonfinds #amazon #productfinds #walmartfinds #walmart #kidstoy #toys #kidtoy #amazoninfluencer
♬ original sound - Gracefulmommy
Dasha — dollswithdasha
When it comes to dolls, Dasha is just the girl. Dasha shares her knowledge and passion for collecting exciting dolls and figures. She has grabbed the attention of more than 31K followers on TikTok with engaging content such as unboxings of Barbies.
@dollswithdasha Here's a quick unboxing and comparison of the story Rapunzel vs the classic one! Which one do you prefer? 💜 Personally, I love both of these for different reasons but my biggest gripe is the dress quality on the story one 🙁 #rapunzel #disneyprincess #disneydolls #tangled
♬ original sound - ✦ ᴅᴀꜱʜᴀ ✦
Vic -— nostalgicvic
NostalgicVic has gained more than 14.3K followers by bringing back great memories of toys from the 80s, 90s and 2000s. Vic takes followers on a trip to the past by showcasing the most popular toys from the good old days.
@nostalgicvic Collector Problems #nostalgia #throwback #memoryunlocked #tx #fyp #nostalgicvic #90skids #80skids #oldschool #vintagetoys #vintagetoycollector #90stoys #80stoys #toysfromthepast #nostalgictoys #vintagefinds #oldtoys #retrotoys #childhoodmemories #childhoodnostalgia #collectorcheck #collectortiktok #collectorproblems #etalien
♬ original sound - JoshJamesOfficial
Sky — nostalgia_replay
Sky is a thrift enthusiast who also collects toys and shares her copious collection with more than 156.3K followers. The 25-year-old often shares iconic toys from her childhood, such as Blues Clues characters and classic Spongebob Squarepants toys.
@nostalgia_replay Laa-Laa Coin Bank! #teletubbies #toycollector
♬ original sound - Sky
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