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The Ultimate Fighting Championship (UFC) has a unique knack for uniting athletes and enthusiasts alike. Fans of UFC, active on social media, not only disseminate their passion for the thrilling encounters in the ring but also enlighten their followers about the athletic prowess inherent in the sport. These influential voices are connecting with sports-interested target demographics, spreading the exhilaration they get from UFC.

Top UFC influencers

Ariel Helwani

Host of multiple popular UFC-themed podcasts, Ariel has been professionally covering MMA since 2006. The five-time World MMA award-winning journalist now shares the latest news and UFC updates on Instagram with more than 1.3M followers.

Luke Thomas

Luke is a successful combat sports analyst who shares his passion and knowledge of all things UFC. Luke takes to Instagram, YouTube and TikTok to post informative content and get his 108.9K followers excited about upcoming fights.

Chael Sonnen

Chael is a legend in the UFC community for being one of the greatest MMA athletes of all time, but he is also one of the most followed UFC influencers on social media. Over 1.27M subscribers tune in to his channel to listen to his in-depth knowledge of fights and UFC fighters.

Ali Ibrahim Abdelaziz

Ali is an MMA manager, founder of Dominance MMA Management, and the former executive vice president and matchmaker for the World Series of Fighting promotion. He has over 802K Instagram followers who see his coaching and fighting.

Laura Sanko

Laura is a commentator for the sport and an ESPN MMA analyst who takes to Instagram to share her success with over 457K followers. Laura not only highlights the best UFC moments of the season but also captures her own fitness and fights.

Nina Marie Daniele

Nina rose to fame for hosting intense interviews with the best UFC fighters. She has 3.8M TikTok followers who see her conversations about fighters’ experiences in the ring and input on upcoming fights.

Lionel Rivera

Lionel is an MMA influencer who keeps his 51.9K followers current on the latest fights and intense hits. He also comments on other UFC commentators’ posts and shares his opinions.

Matt Serra

Matt along with his buddy, Jim Norton, hosts the podcast UFC Unfiltered. The dynamic duo additionally share their interests in the sport on their personal feeds. Matt shares his interviews and experiences with more than 289K followers.

Michael Bisping

Michael is a former World Middleweight Champion and UFC Hall of Famer turned influencer who shares his commentary about UFC on social media. Over 629K YouTube subscribers tune in to hear what he has to say about fighters and competitions.

Tim Welch

Tim shares accurate yet hilarious UFC commentary. The former MMA star and YouTuber has over 140K subscribers who watch for the latest drama in the UFC and what he thinks about fighters.

Influencers:

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