In 2021, Sorority Rush Week at the University of Alabama and the University of Auburn took over TikTok’s For You Page. The hashtags #rushtok and #bamarush quickly jumped to over a billion views between them.
While Greek life and recruitment take place all over the country at many different colleges and universities, the University of Alabama and Auburn definitely take it to the next level. In 2021 alone, over 2,500 potential new members (PNMs) were involved in the sorority rush at Bama alone. Their videos showing their outfits of the day and recruitment experiences went viral, and many became influencers overnight.
We’re sharing some of the biggest names on #RushTok so far. Whether you are a brand looking to engage with student influencers or simply want #OOTD inspiration, check these creators out.
Top #RushTok names to watch
Emma – @dollypartonwannabe02
Emma is one of the most popular sorority influencers from last year’s #RushTok. Viewers enjoyed her stylish outfits and confidence, and brands took notice, sending her PR packages that she featured in many videos. Emma noted that she will not be participating in rush as a sorority member this year due to her job and internship, but she has shares videos rating last year’s looks and her work outfits.
Blake – @blakeannajoy
Blake rushed at Auburn University last year, gaining thousands of followers and becoming a sorority influencer. Viewers watched as she became a member of the Pi Phi sorority, sharing outfit videos that garnered hundreds of thousands of views to more than a million along the way. Since then, Blake has worked with brands to share her favorite fashion and accessories. She’s now participating in Rush Week activities.
Ash – @prettypinkash
Ash is a Zeta Tau Alpha sorority influencer who is taking part in recruitment this year. She’s sharing all of her fun, quirky outfits and the parties that she’s attending during recruitment.
Alexa – @alexabluu
Alexa is sharing all of the recruitment festivities as a part of Zeta Tau Alpha, including parties, work week preparations and her bright and colorful outfits. She also does content showing what it’s like to live in a sorority house at the University of Alabama.
Macie Scaini – @mreinhart31
If you’re a fan of dancing and sorority rush, head to Macie’s profile. This Tri Delta influencer has taken her talents to TikTok to show off her Greek pride, dances and party ensembles during #bamarush.
Tori – @tori.morgan5
Tori is showing off her dance moves during Auburn rush. Her first video of this year’s recruitment for Phi Mu gained 1.4 million views so far. Besides recruitment, she shares Greek life and trendy outfits.
Erin Bookout – @erinmbookout
Phi Mu sorority sister Erin is back at TikTok to take part in another year of #RushTok. With themes like Candy Land and You Are Mu Sunshine, she’s sharing all things #bamarush with over 85K followers. She shares the Phi Mu themes and costumes of the day.
Leia – @leiasebi
Leia is another sorority sister taking part in rush week at the University of Alabama. Leia is a part of Alpha Omicron Pi, or AOII. She’s sharing some behind-the-scenes fun like the difference between sophomores and seniors during recruitment week, a sorority house tour, and other rush week activities.
Madi Malecki – @madimalecki
Gamma Phi sorority sister Madi has over 20K followers and is sharing her GPHI outfits, themes, friends and parties for #rushtok. She has also shared a house tour, dorm life, and all life at the University of Alabama.
Peyton Anna – @peyton.anna
Peyton has grown to almost 33K followers on TikTok and is sharing her experience with recruitment week this year. Instead of just sharing her outfits and parties (which she might do at some point), Peyton is sharing chatty videos about what’s stressing her out about rush week and her energy through it all.
Bella Nichols – @bella_nicholss
Bella is a 19-year-old Phi Mu at Alabama sharing all the excitement behind rush week. Her outfits and dance videos have already gained her almost 25K followers. She also shares her favorite fashion finds and other lifestyle content.
Annabelle Knapp – @abelle21
Who said dancing in the street for #rushtok couldn’t be fun? Annabelle has over 126K followers on TikTok and is sharing rush week as a part of Phi Mu. Annabelle was active in 2021 for #rushtok and she’s back for another year. Throughout the rest of the year, she shares life as a dance major.
Whether you’re a brand looking to work with a sorority influencer or just interested in what the deal is with #rushtok, check out these TikTokers.
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