Top Running Influencers on Social Media

If you’re looking for motivation to get out and exercise, social media influencers specializing in running can be a great source of inspiration. For brands, running influencers are an opportunity to reach loyal, engaged audiences interested in wellness and fitness. Runners come in all forms: sprinters, ultra-marathoners, joggers, and those who enter the occasional 5K to test themselves. These top running influencers on social media share everything from shoe recommendations and hydration products to stretching exercises and injury prevention.

Top running influencers on social media

Beyond simply training for her runs, Kristen is a coach with Strong Finish Run Coaching & Sports Nutrition and an influencer. She offers workout motivation on Instagram and targeted exercises for runners on YouTube. She has 42.4K followers on Instagram. 

Emelia is a runner, mother and traveler. She describes her Instagram account as “an active mother’s guide to life,” where her 26.9K followers can stay up-to-date on her various 5Ks, 10K, half-marathons, and marathons. She’s even the founder of a women’s running group on Facebook with over 52K members.

An outdoor enthusiast, Gary treats his 97.4K Instagram followers to photos of some of the most gorgeous running trails — no matter the weather. His YouTube videos highlight race reports, mountain descents, treadmill runs, and product reviews. He co-founded Ridgeline Athletics Inc., a coaching service for mountain, ultra, and trail runners.

Russ ran across Africa in less than a year and documented his entire experience on YouTube. He not only received recognition from regular media stations, but he even had hundreds of people show up to run the last leg of his goal with him. To complete this goal, he ran 360 marathons and 10K miles.

Who better to get running advice from than an Olympian and winner of the New York City Marathon? Yes, Nike coach Shalane is in a class of her own, turning her lifestyle into an entire brand with over 414K Instagram followers. The bestselling author of “Run Fast. Eat Slow” and “Run Fast. Cook Fast. Eat Slow” not only still runs trails but also shares her nutrition tips and recipes with her fans.

A barefoot running advocate, Tony draws over 9K followers with posts about marathons, trail running and coaching. His stunning images of runs in his home country of Australia feature everything from koala encounters to coastal shots. His Twitter posts are showcased on his website, The Runninger, which features interviews with runners, footwear and hydration gear reviews, race reports, and tips on staying motivated and running improvement, among other topics.

A girl has to eat, right? And it only makes sense that someone who runs marathons, half-marathons, and even a 50-miler would regularly need to refuel with healthy and delicious food. A self-proclaimed food-lover, Janae uses her Hungry Runner Girl website and social media to not only post workouts, race recaps and her favorite running gear but also recipes. Her Instagram has 83.7K followers.

Saige is a mom of two, running coach and nutritionist who shares her love for running on Instagram, where she has 20K followers. Her posts include motivation and ways to run strong and fuel your exercise well.

Dean’s Instagram is full of tips, advice and products that improve the running experience with topics like endurance, training, and workouts. He’s gained 123K followers on the platform. He’s so popular that Hammer Nutrition even sells something called the “Dean Karnazes Kit,” which includes a signed copy of his books, “Ultramarathon Man” and “Runner’s High.”

Lexi is a runner who shares everything about the sport on TikTok with 95.4K followers. She’s run eight marathons and her next one is the Chicago Marathon. She shares training, tips and motivation, and she shows the overall great time she has running and why it’s her passion.

Mirna is a force to be reckoned with, with 10 ultramarathons under her belt — including one 61 miles long — and over 164K Instagram followers. Mirna uses her website and social media platforms to advise aspiring runners who feel discouraged because of their size. Her memoir, “A Beautiful Work in Progress,” is a prejudice-busting, body-positive account of her running journey, and her story has been featured in major media around the globe.

Billed as “the first Black man to run across America,” Hellah has run daily since May 15, 2017, as proclaimed on his Instagram. The vegan athlete and former pro soccer player uses his website to raise donations for Soles4Souls, his nonprofit that turns unwanted shoes into opportunities to break the cycle of poverty. His YouTube channel has 296K subscribers and includes videos of his runs, speed and agility drills, running form tips, common runner experiences, and watch reviews.

Anna is passionate about fashion and fitness, particularly running. She shares her favorites with 58.2K followers on TikTok, where you can find her testing out the best running shoes and discussing discipline over motivation.

As “an engineer turned fitness nerd,” Abby uses her social media platforms to share running tips, nutrition, weight loss advice, and workouts. Her YouTube channel boasts 1.1M subscribers, and her trainer page on TheTeamPlans.com allows fans to purchase fit guides or bundles. Abby’s 783K Instagram followers can learn more about gut health, nutrition, electrolytes, supplements, running myths, tips to prevent shin splints and more.

With 11-plus years of blogging experience, over 150 half marathons and 63 marathons under her belt, Erica sets the bar high when it comes to running influencers. Her 25.4K Instagram followers trust her to chronicle only the best healthy eats, fitness gear and scenic travel spots. She gives back to her followers through frequent giveaways and conducts private running tours in Chicago, where she lives.

Isabelle is a running influencer on TikTok who shares her colorful life and love for running. She has 194.6K followers on the app, and her content includes running with friends, beautiful scenery and run-with-me vlogs.

If you love listening to podcasts on your daily run, “A Runner’s Life” with Marcus is a must-listen. With interviews on training, trailblazers, mindset, and race-day nutrition, the podcast is filled with running tips and insights from some of the best in the industry. Although his social media reach is expansive, with semi-regular posts to Facebook and Twitter, it’s Marcus’s Instagram posts and reels that keep his 28.1K followers pulled in.

Iri is a Latina living in Hawaii who loves sharing her running journey with 58K followers on TikTok. She shares training tips, getting ready for runs and running club vlogs. Her positivity and love for running is obvious throughout all of her videos. 

The second Olympian on our list, Stephen, is the founder of the Jogging Room, a site where he shares training and wellness secrets for Olympic success. His Instagram is an impressive gallery of running shots for his over 246K followers to gain motivation. The Olympian serves as an inspiration to his followers as he shares his latest training experiences and workout posts.

Amalia has gained her loyal following on TikTok by sharing her passion for running and showing others that they can make healthy habits fun. As an influencer who likes to run, Amalia uses her platform to share reminders for runners, relatable running humor, and tips for avoiding burnout with more than 41K followers.