PR Influencers Sharing Their Expertise

Are you trying to promote your business? If you’re looking to gain more exposure, this list of PR influencers will offer some useful tips and advice. Most of these influencers are on Twitter or LinkedIn, as they tend to provide a combination of educational content and industry news. 

PR influencers sharing their expertise

Jason Falls

Jason has PR and marketing skills, which he shares with his followers and podcast listeners. He encourages brands to embrace influencer marketing as a PR tool and hosts webinars on the topic. 

David Meerman Scott

A PR expert and author of several books including New Rules of PR and Marketing, David works mostly with emerging companies. The Boston resident educates and entertains his 121K Twitter followers with talks of AI, business mastery shows, and Facebook groups.

Sarah Evans

With experience working for big brands like PayPal and Walmart, Sarah now uses her public relations knowledge for her own clients at Sevans PR. Sarah’s Twitter account, which has 106K followers, is full of great tips, report breakdowns, and Q&A sessions.

Brain Solis

As the VP of Global Innovation for Salesforce, Brian has a lot of experience to share with his 273K Twitter followers. The Silicon Valley resident focuses his tweets on PR tech, like ChatGPT and AI developments.

Mark Ragan

Mark focuses on internal communications. His Twitter account offers tips on leading from the front and the power of mentorship for young PR professionals. The Colorado-based PR influencer has a strong website with a membership site catering to PR pros.

Annie Jennings

Annie is a proponent of radio publicity as a PR tool and openly chats about it and PR influencer marketing with her 42K followers. Her followers like to get public relations advice, along with useful tips that focus on industry topics like a brand refresh and how a PR firm should treat you.

Peter Shankman

Peter is the founder of a popular website, Help a Report Out, which connects journalists with sources. The NYC resident turns to LinkedIn to share upcoming speaking engagements and even invites his followers to join him on early morning Peloton rides; now that’s a unique PR tactic.

Neil Patel

Neil is best known for his marketing skills, but many of those skills focus on PR techniques like gaining more exposure and working with a journalist. On YouTube, where Neil has 1.13 million subscribers, he offers more in-depth content, like a one-hour-long seminar on SMS and Email Strategies. 

Sally Falkow

A digital PR and content strategist hailing from Clearwater, Florida, Sally’s Twitter account buzzes with tips to measure your brand awareness, impressive stats on video PR, and how to get more visibility on TikTok searches.

Gini Dietrich

The author of Spin Sucks, Gini offers PR tips galore on Twitter. She curates content from top marketing sources, like articles on using TikTok efficiently and why brands are rethinking newspaper advertising. The Chicago resident also promotes her podcast.

Michelle Garrett

Michelle is a PR influencer and the owner of PRisUs. Her Twitter stream explores how to get more exposure and how to use social media to elevate your brand. She also runs a podcast aimed at freelancers, which offers frank discussions about problem clients and how to raise your rates. 

Lisa Barone

An author, writer, and PR specialist from Albany, NY, Lisa stays on top of the trends. Her Twitter feed is full of timely topics like why brands feel AI-phobic. She also writes a newsletter about PR and marketing and likes to feature great advertising spots like this one from a popular ketchup brand.

Kristin Marquet

A PR and digital marketing expert, Kristin works her PR magic from The Big Apple. She shares articles that focus on increasing brand exposure through social media and how to drive motivation within your team. She writes for big publications too like Forbes and Inc. 

Jeremy Pepper

Named to PRovoke Media’s 25 Innovators Americas 2021 list, Jeremey has a lot to say about PR. From pointing out clever PR tactics to the cost of TikTok ads, the Angelino regularly posts to Twitter for his 14K followers.

Parry Headrick

Parry heads his own PR firm, CracklePR, out of the Boston area. On Twitter, his tips on hiring a PR agency are insightful yet simple as are his tips to pitch journalists. He’s got about 9K followers and interacts with them regularly. 

Joe Robison

Joe helps brands earn PR by creating visual data studies. While he takes a specific approach to PR, he focuses on all-things-marketing on Twitter. Followers will find his thoughts on AI-generated images and often grades online tools that he uses. 

Steve Barrett

As the editorial director of PRWeek, Steve covers industry news. Twitter followers will find updates on CEO shakeups and how PR changes shape capitalism. Steve lives in NYC and has just over 4K followers on Twitter. 

Dan Janal

Public relations influencers like Dan are tough to find. He helps business leaders create thought leadership content and earn publicity from it. His methods often land him guest speaker spots at conferences and on podcasts. 

John White

The founder of a marketing and public relations agency, John helps companies get noticed through media placements. His 288K Twitter followers tune in for motivational tips and his thoughts on using Facebook as a marketing and recruiting tool. 

Christina Daves

Christina says she’ll “take you from established to known” as a public relations influencer. The Washington DC resident has earned 33K Twitter followers, who enjoy her thoughts on social listening and tips from her book on ways to earn free publicity.