DIY influencers are inspiring others with their creative projects. But this DIY movement is more than just a hobby for the idle — it’s a thriving industry. These influencers have tapped into the desire of their audience to create, to build, and to take on projects themselves. Meet the influencers who are leading the charge.
Top DIY influencers leading the pack
Lauren Riihimaki — LaurDIY
Lauren has been making DIY videos since 2011 and has amassed over 453 million views on her main YouTube channel. She has 8.26 million subscribers on her LaurDIY YouTube, 364K subscribers on her vlog channel and 4.3 million followers on Instagram. She was also the host of HBO Max’s “Craftopia” show. Lauren has been teaching people DIYs for years.
Joanna Gaines
DIY influencer and TV host Joanna and her husband, Chip, skyrocketed to social media fame after their hit HGTV show, which features innovative home remodels. Joanna’s Pinterest gets over 10 million views a month and keeps her 13.8 million followers updated on the Magnolia Network on Instagram.
Cassity Kmetzsch — Remodelaholic
Cassity is a top DIY influencer who is especially popular with millennials. She posts advice on how to do DIYs around the home for less money while reusing products. Her Pinterest has 976.8K followers and her Instagram has 116K.
Lindsay Dean
Lindsay shows 1.3 million followers on Instagram how to do DIYs around the home and remodel things themselves. She loves taking her places from builder basic to fancy.
Sydney Lorence
Sydney is a hilarious content creator with a love for DIY and remodeling her 1920s farmhouse in Nebraska. She has 214K followers on Instagram and she shares her remodeling journey almost every day.
Cori Bosco — East Coast DIY
Cori is the talented DIY influencer behind East Coast DIY. She has 6.3 million TikTok followers and 552K Instagram followers. Her page is filled with videos and behind-the-scenes looks at an East Coast update on her home.
@eastcoastdiy Briana gives her room tour! 💕 @EastCoastDIY_Finds
♬ original sound - East Coast DIY
Elise Hunter
Elise is another DIY influencer who loves taking cookie-cutter homes and projects and updating them to custom beauties. She has 968K followers on Instagram, where she shares projects like making her mobile workshop and transforming a garage.
Casey Finn
Casey is a Chicago DIY influencer who loves helping others update their homes themselves. Her Instagram, DIY Playbook, has grown to 556K remodeling lovers. She’s shown projects from how to makeover a bathroom on a budget to simple DIY projects to do in one day.
Cass Smith
Cass believes in making your house a home with your own two hands. She’s a self-taught DIYer and has 380K Instagram followers tuning in to see what projects she does. Whether it’s basement built-ins or a spectacular home gym, Cass shows how to do it.
Stephanie and Katrina — Crafty Moms
Stephanie and Katrina are the moms and DIYers behind Crafty Moms, a thriving craft and DIY social media presence. They have 1.8 million followers on Instagram and 4.1 million on TikTok. From clever ways to keep a toddler entertained to baby play ideas using just a box, these two keep their followers inspired.
@craftymoms Easy way to learn name recognition!
♬ Chichiquetere - HCTM
Bob Vila
Bob practically invented the DIY genre with his home remodeling show on PBS years ago. The top DIY influencer has transitioned his broadcast skills into being one of the most popular social media influencers. Bob has 45.5K followers on Instagram and 682K on Pinterest.
Erica Domesek — PS I Made This
PS I Made This is the happy brainchild of DIY extraordinaire Erica. The top DIY influencer delights her followers with instructions to make almost anything to brighten their living spaces or do DIY projects with their kids. Domesek has also appeared on many TV shows. She has 172K followers on Instagram.
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