Amazon sells just about anything, from homeware to clothing to food and beauty. According to IZEA’s Influencer and Amazon Report, 80% of social media users say they’re also Amazon Prime members, and 55% of social media users have made influencer-inspired purchases on the online platform. Amazon influencers help their followers find their favorite beauty products. Here are 10 of the top Amazon beauty influencers sharing deals on skincare and makeup products.
Amazon beauty influencers sharing their favorite products
Kelsi Kendel
Kelsi is an Amazon beauty and fashion influencer with 50.6K Instagram followers who look to her for the best Amazon deals. She’s a mother, wife, Airbnb host and speech therapist. She shares her favorite outfits, hair tools and beauty favorites with her followers.
Darcy McQueeny
Darcy is a 22-year-old TikTok influencer with a knack for finding deals, especially on Amazon. She has over 1.2M followers and frequently shares her life and Amazon-specific products on her storefront.
@darcymcqueenyyy #TooFacedPartner sunkissed with two simple products☀️🍌🍉 @Too Faced these are both on my @Amazon storefront in my bio! #sunkissed #grwm #vacation #makeup
♬ Summer Vibes - GRLN
Laura Lee
Laura is a popular beauty influencer who has been on YouTube for years. She has 4.64M subscribers and frequently shares her favorite Amazon products.
Shea Whitney
Shea is another Amazon influencer who shares her favorites, from beauty and lifestyle to home, on her YouTube channel. Shea has plenty of playlists specifically about Amazon and other retailers. Shea has 1.7M subscribers and frequently creates videos for Amazon lovers.
Sally Atkins
Sally is a YouTube influencer who inspires women over 50 to live their best lives and find the right makeup, skincare, and fashion. Sally’s YouTube channel, Fabulous Over 50, has 83.4K subscribers.
Brady Lockerby
With 612.7K followers on TikTok, Brady is an Amazon influencer and #booktok girlie who shares her favorite Amazon finds, new deals and her product empties from multiple brands. Her content isn’t all beauty-focused, but you can definitely find the best Amazon Prime Day offers on her page.
@bradylockerby @Amazon Prime Day 2024 is coming up on July 16th & 17th and I can't wait to share with you all of the deals I'm eyeing 🤩 #ad Use these tips to keep an eye out for impersonation scams (when a scammer reaches out pretending to be a brand) so you can stay safe! #primeday #primeday2024
♬ original sound - Brady Lockerby
LaTreese Atkins
LaTreese is a busy mom sharing her life, home and happiness on TikTok. She has 738K followers on the app, where she shares everything from toddler organization to shower routines, and she has an Amazon storefront.
@reeselaa Everything shower routine 🚿🫧✨ #shower #showerroutine #showertok
♬ i love lamp - ☆
Cayley — @cayleyxo
Cayley is an Arizona mom and wife who loves sharing about beauty, life and health on TikTok. Cayley has 168.5K followers on TikTok, where she shares her favorite Amazon makeup products, food mukbangs and other Amazon favorites that you can find on her storefront.
@cayleyxox shopping list on my ASF under “BEAUTY FAVORITES” 👆🏼🔗 in biooooo ❤️ xoxo #amazonfinds #amazonmusthaves #amazonbeauty #musthaveproducts #drugstoremakeupmusthaves #amazonfavorites
♬ original sound - cayleyxo
JS Approved
The TikTok and Instagram influencer JS Approved has a combined 400K followers between the two platforms. You can find plenty of Amazon products and her storefront on her pages.
@jsapproved you can find all of these items and MORE under “UNBOXINGS” on my @Amazon st0refront 🤩 #amazonunboxing #amazoncanada #amazonhaul
♬ Bossa Nova Easy Listening(1302379) - yousuke
@jacquelynmengel affordable trending skincare products!! All drugstore and 10/10 #creatorsearchinsights #skincare #affordableskincare #drugstoreskinscare
♬ original sound - jacquelyn
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