Top 10 Influencers in the World

Who are the top 10 influencers in the world? They range from talented soccer players and stunning singers to reality stars and a-list actors. Each of these top influencers has hundreds of millions of followers and engages with their fans regularly. 

Top 10 influencers in the world

Cristiano Ronaldo

Leading the top 10 influencers in the world is Cristiano Ronaldo, a Portuguese soccer star who serves as both a captain and a forward for the Portugal national team and the Saudi Professional League club Al Nassr. With 545M followers on Instagram alone, the athlete has proven that he has loyal fans off the field as well. Although much of his content does focus on soccer, he also shares behind-the-scenes photos and video of his workouts, celebratory events, and his partnerships, including this co-design collaboration for a new watch collection. He also shows appreciation for his followers when he reaches major milestones, including hitting the 500 million mark. 

Leo Messi

If you follow soccer, you won’t be surprised that Argentinian star Leo Messi is also one of the top social media influencers on the planet. His official Instagram account has 428M Instagram followers who stay engaged with clips from his best plays on the field, warm-ups, and of course, his team’s 2022 World Cup win. There are also promotions for everything from beer and sports drinks to crypto trading exchange apps and a video game in which he is the star character. You can also see photos of Messi’s wife and sons at home, on vacation, or celebrating with friends. s major milestones, including hitting the 500 million mark. 

Selena Gomez

On almost any list of mega influencers, you’ll find singer, actress, and entrepreneur Selena Gomez. As one of the top influencers on Instagram with 376M followers, she has pulled fans from her music, beauty line, and TV appearances, including “Only Murders in the Building.” An advocate for mental health, many of Gomez’s posts feature resources and discussions aimed to remove the stigma attached to seeking help. Although there are certainly plenty of high-fashion shots, sometimes Gomez gives fans a glimpse into her personal life with candid photos of herself with family members, friends, and even her dogs. 

Justin Bieber

He may be a household name, but pop star and social media influencer Justin Bieber also enjoys showing his 276M followers on Instagram that he has a life out of the public eye. Fans can see him enjoying a casual meal, lounging with his dogs, or exploring nature with his niece, Iris. You can also see what Bieber looks like as a video game character and a view of the crowd at one of his concerts. For those who are curious about his life on the road, the vibe backstage, or his latest trip to Tokyo, check out his most recent videos and photos.

Rihanna

Originally from Barbados, where she helped her dad sell clothes from a stall on the street, Rihanna started singing at a young age. She made her musical debut in 2005, hitting the music scene with “Pon de Replay” on her first self-titled album. Since then, she’s become a signing legend known for her pop and rhythm-and-blues voice and a stunning sense of fashion. On Twitter, where she has 107M followers, she promotes her cosmetic line, talks about hometown honors and shares news of her new son.

Kim Kardashian

Celebrity influencer Kim Kardashian has lots of experience developing content for her 344M followers. The entrepreneur, model and reality TV star isn’t focused solely on fashion but also spending time with her family, receiving awards for her work with nonprofits, and speaking about her business model at Harvard Business School. You’ll see her trip to Pelican Bay Prison to visit men who have been paroled and chosen to dedicate their lives to helping others, as well as featured charity organizations that help women and children in need. Don’t miss her Halloween costume in which she went all in as Mystique from Marvel’s X-Men.

Dwayne “The Rock” Johnson

Arguably one of Hollywood’s most beloved action stars, Dwayne “The Rock” Johnson has amassed 362M followers on Instagram with his wide variety of content. One day he may be promoting a movie that’s just finished filming and the next he’ll share a clip of himself giving Adele her Grammy. But there are also personal posts, like the time his mom was in a car crash and when she cried on Christmas opening her gift from “Dwanta Claus.” He has promoted his appearance on CNBC to encourage viewership and shared his workout routine as well as a snippet of him exercising late at night. 

Taylor Swift

Celebrity influencer Taylor Swift has primarily stuck to performing music and her 244M Instagram followers are happy to get behind-the-scenes highlights and a glimpses of her personal life. Fans wanting to know more about Swift’s thought processes in making albums can also read her insights and the backstory behind their names. Videos range from her SNL appearance promo and a live show in Paris to her adorable cats playing. There is also a great selection of various magazine covers that she’s appeared on, including Vogue, Rolling Stone and Entertainment Weekly.

Katy Perry

For fans who came to love Katy Perry as a quirky pop singer, it will come as no surprise that her social media accounts are filled with a mix of fun, colorful, and playful content. Beyond the promotion for “American Idol,” where she serves as a judge, and her line of footwear, Perry’s 190M Instagram followers can see her dressed up as ginger, holding a koala bear, or drinking from her fully functional beer-can dress. Don’t miss her team trying to get her into an insanely form-fitting Little Mermaid costume! 

Ariana Grande

Although some fans may know Ariana Grande from her role as Cat Valentine in the Nickelodeon TV series “Victorious” or its spin-off, “Sam & Cat,” all of her 355M followers on Instagram know her as a pop star with an incredible voice. But when she’s not on stage performing, the young entrepreneur stays busy promoting her makeup line, advocating for the rights of trans youth, or attending the Broadway musical, “Wicked.” If you love vocal contests and want to see Grande more often, watch Season 21 of “The Voice,” where she served as a coach. You can also mark your calendar to see the two-part movie version of the musical “Wicked,” which will be released in part in December 2024 with Grande playing Glinda.