TikTok Mom Influencers Sharing Their Lives, Routines

Welcome to the age of TikTok moms, where mothers are taking advantage of this new platform and leveraging it as a tool to bring communities together while sharing their stories. As social media influencers, these moms create inspiring daily content for their followers, showing moments from their home lives and discussing the routines motherhood has taught them. With fashion tips, cooking recipes and parenting wisdom, these parents are attracting engaged audiences. Marketers looking to reach parents can look to these TikTok mom influencers for potential collabs.

Top 12 TikTok mom influencers

Cecily Bauchmann

If you have been on the family side of TikTok, you know exactly who Cecily is. As a mom of four and wife to a pastor, Cecily shows how above and beyond she goes for her kids. Cecily primarily shares her busy routines with her children but often showcases the extra fun activities and events she plans. When she isn’t sharing her family content, Cecily recommends her favorite skincare routines and products and occasionally mentions her favorite trendy styles.

Kristy Sarah

If you are looking for a funny and constantly entertaining mom, Kristy is the mom TikToker for you. Kristy is a mom of two who began her rise to fame by sharing the pranks she pulls on her husband, Desmond, and their kids. The family always shares a laugh and has brought a smile to more than 12.2 million followers. When Kristy isn’t sharing humorous content, she often shares her passions for home renovations, favorite clothing styles, and activities for kids.

Abbie Herbert

Popular model and mom creator Abbie is known for her TikToks with her husband and children that highlight the fun and humor they share as a family of four. The mom stays updated with the latest TikTok trends and has taken more than 15.3 million followers along for the ride. She often posts updates on having children and relatable mom content. Followers also see her two children and what the family’s realistic home life.

Krystiana

Krystiana is a mom of five who has documented every step along the way of having her kids and growing her family with her husband, Ryan. The power mom has shared her family experiences in positive and humorous ways for more than 3 million followers. Her TikTok shares series for all kinds of families, kids, parents, co-parents, and more.

Avery Woods

Avery is arguably one of the most trendy moms on TikTok and has caught the attention of more than 1.7 million followers by sharing her favorite products, getting-ready routines, styles, and family content. The mom of four shows her favorite experiences with her kids and husband and the fun they have as a family. Many of her posts shine a light on realistic routines as a mom.

Madi Swegle

As a recent mom of twins, Madi has experienced being a first-time mom quickly and has documented her experiences for her 250.3K TikTok follower. This mom influencer’s platform focuses primarily on pregnancy and honest vlogs of her experiences with IVF. Madi is an empowering mom who has grown her audience with her authentic and honest motherhood content.

Maia Knight

Maia is one of the “OG” mom TikTokers that has continuously grown her audience over the years by sharing her life with her two girls. Maia has documented the twins growing up together. The single mom has been open about raising them in a single-parent household and shares her honest experiences with more than 8.2 million followers.

Libby Ward

Libby’s TikTok handle, @diaryofanhonestmom, is very telling of the kind of content she posts. Libby educates her 1.1 million followers on maternal wellness and why moms matter. Her open and honest vlogs discuss pregnancy, relationships, motherhood and ADHD, overstimulated parents, and more.

Abby Howard

Abby began her adventures on TikTok with her husband, Matt, documenting their experience having children. More than 5.2 million followers have watched the popular couple get married and have their first son, and soon will see them have their next child. The mom is open about pregnancy and shares relatable content that is positive and encouraging. The couple’s podcast often features motherhood conversations.

Alexa Jean Brown

Alexa is a young mom to four kids. This stylish mom shares her favorite outfits, TikTok trends, and her joy as a mom. Alexa is open about having her children early and growing up with them through many of her posts and often highlights their experiences together for more than 24.2K followers.

Christine Andrew

Christine encourages more than 772.6K followers to “join the fam” as a mom to six children. Christine’s blended family has grabbed the attention of her followers as she shares their busy routines and lifestyle. The family is always on the go and Christine makes sure to always take her followers along for the ride.

Emilie Kiser

Last but certainly not least is one of the most trendy moms on the list, Emilie. Emilie is a mom to a toddler who has gained more than 2.4 million followers by sharing her clean girl aesthetic. Her skincare routines and morning vlogs with her son have helped her grow the large audience she has today.