12 Amazon Fashion Influencers Over 40 Sharing All the Styles

Amazon’s market share in the apparel and accessories category is expected to be 31.7% in 2023, according to Insider Intelligence. It has become one of the most popular ways to shop for affordable clothing. To promote fashion brands on the e-commerce platform to various generations, consider Amazon fashion influencers over 40. These fashion influencers are sharing their style and setting their own trends. Here are some of the top Amazon fashion influencers over 40 to connect with or follow on social media.

Top Amazon fashion influencers on social media today

Susie Wright

Susie is a former Nordstrom buyer and personal stylist who helps her more than 243K Instagram followers look and feel their best. Susie stays up to date with the latest fashion trends and shares outfit inspiration, styles to save and splurge on, and her favorite finds. She also has a storefront with trendy and chic styles.

Karla Reed

Karla has proved that most styles have no age. Karla shows more than 152K Instagram  followers how to find their own timeless style. Karla often includes her favorite Amazon finds throughout her feed.

Wanda Stephanow

Wanda is a midsize fashion influencer and advocates for continuing to wear bright and colorful styles at any age. Wanda has more than 133K followers who see her latest finds and outfit recommendations linked to her Amazon storefront. Whether a dress for an event or a fun outfit to wear to the “Barbie” premiere, Wanda has styles for every occasion.

Tennille Murphy

Tennille encourages over 210K Instagram followers to live “the Tennille life” and follow her sustainable fashion inspiration for women over the age of 40. She shows chic styles that are trendy, sustainable, comfortable, and perfect for women looking to refresh their wardrobes after the age of 40. Her Amazon storefront shares her latest affordable and fashionable looks.

Shanna — dailydoseofstylesg

Shanna takes to Instagram to share her passion for fashion and inspire her followers to have fun with their style. More than 16.4K Instagram followers are treated to her modern recommendations and affordable finds that are linked to her Amazon storefront.

Miranda Parker

Miranda is a fashion influencer over 40 who uses her TikTok platform to rock her gorgeous gray hair and affordable Amazon fashion she finds. Miranda shares her incredible sense of style with more than 276K followers and posts try-on vlogs and reviews of her latest finds.

Tracy — thefashionsessions

Tracy shares her creativity and sense of fashion with more than 52.4K TikTok followers, posting about her favorite looks and price-friendly finds. She focuses on sharing styles for women 40 and older, showing modern outfits she finds on Amazon.

Shannon — thislovelylifeofmine

Shannon is a TikTok fashion influencer who prioritizes ageless style and puts together chic looks for more than 215K followers. Shannon often shares “dupes” she finds on Amazon. It is easy to stay up to date with the latest fashion trends by following Shannon’s posts.

Dawn Shaw

Popular on TikTok as Ironmom40, Dawn finds affordable fashion pieces that can help build up any woman’s wardrobe. Dawn focuses on sharing midsize styles from Amazon. More than 56.2K followers see her latest try-on vlogs and hauls.

Christa G — christahg5

Christa takes to TikTok to share fashion, food, and funnies with over 179.5k followers. Christa fills her popular platform with budget-friendly styles that she discovers and shares on her Amazon Storefront. From trendy Amazon sets to wear this summer, to classic fall transition pieces, Christa keeps her feed full of affordable finds.

Jen — occasionallyjenna

Jen shares daily style tips and fashion hacks that regularly include affordable Amazon pieces. With a whole series on Amazon fashion, it is safe to say that Jen loves clothing and more than 29.5K followers see her style content. Her feed is full of current Amazon clothing trends and vlogs on how she styles them.

Anna — beautyofaboymom

Anna loves affordable fashion and shares that with more than 132.3K followers on TikTok. Anna’s classic and ageless styles feature her favorite Amazon finds. Anna covers everything from the basics to include in a closet to athletic gear to stylish pieces for events.