In recent years, TikTok has quickly become one the most popular social media platforms and is only continuing to grow. With more than 1 billion active users monthly and more than 3.5 billion downloads, TikTok is one of the most used apps online. With numbers continuing to grow, U.S. adult users are averaging about an hour on TikTok a day, according to Insider Intelligence. One of the main appeals of the platform is its wide variety of TIkTok categories influencers post about.
With the large range of niches, influencers are sharing all kinds of creative content. The categories allow for influencers to reach a audience looking for specific content and it leads them to gaining more views. Here are some of the trending TikTok categories of content based on hashtag views, according to research by Statista.
Most Popular TikTok Categories
Entertainment
With more than 535 billion hashtag views, entertainment has consistently been the most popular TikTok category and it is only continuing to grow. Since the app originally launched back in 2016, it has remained a main platform for entertainment content. With the broadest reach of viewers, the entertainment category consists of a variety of content. From humorous videos, challenges, skits, duets, and trendy filters, the entertainment category has something for all users to enjoy. Searching through the entertainment category becomes addictive because it is full of exciting content. From movies, shows, gaming and more you never know what you’re going to view next.
Dance
Since the app first launched, #DanceTok has been one of the most popular categories on the platform. Influencers use the most trendy songs to choreograph dances that are often recreated by people all over the world. This category is one of the most popular because of its friendly and inclusive factors.
From basic foot-shuffling to highly choreographed routines, the dance category is full of fresh content that millions of users are constantly re-creating, stitching, and dueting. The inclusivity aspect of this category allows for users to connect to professional dancers to everyday people. As one of the most popular TikTok categories, many of the most famous TikTok stars have used to #DanceTok to gain fame.
One of the most popular TikTok trends of 2022 was “the Box,” which uses Roddy Rich’s song to create a simple and fun dance users worldwide enjoyed and tried. The popular TikTok star Charli D’Amelio even participated in this trendy dance and led to millions of users doing the same.
Pranks
Thanks to social media, users are able to watch pranks and create their own humorous content for others worldwide to enjoy. As one of the trending hashtags on TikTok, pranks is a popular category influencers and creators use. Many practical jokers all over the world are filming pranks on friends and family. The #pranks hashtag has more than 66.8B views, while #couplepranks has more than 1B views as of March 2023.
Fitness/Sports
Creators are taking to TikTok to share their workouts and fitness journeys with the world. As one of the most popular categories on the platform, #fitness has almost 300B views. #Fittok is a community built of professional athletes and personal trainers that are using the category to share their favorite workouts, products, and meals. The hashtag has more than 48.9B video views. These athletes and fitness gurus are using the category to share their favorite sports teams, athletic experiences and tips and tricks for a healthier lifestyle.
DIY/Home renovation
One of the main pros of TikTok is that it allows for users to view influencers creativity and put it to use in their own homes. #HomeRenovation has more than 5B views, while #HomeReno has more than 1B. #DIYHome is a great space for creators to share their tips and tricks for home improvement with others. It has more than 2B views on videos of people sharing their skills and tutorials. This category is inclusive for all skill levels and provides a vast range of home-improvement projects to inspire others.
Beauty/Skincare
As the #cleangirlaesthetic has risen to fame over the last few years, so has #Beautytok. Users all over the world have prioritized beauty and skincare routines and products. #Beautytok has allowed influencers to share the most highly rated and viral products for people to try at home. From heatless curl routines and nightly skincare products to use, the beauty category is full of content for many different users. The #beauty category has more then 162B views, while #BeautyHacks has more than 25B views as of March 2023.
Fashion
Like the beauty category, many users are using the fashion category for style inspiration. Over the past few years, TikTok has become the main app to use for outfit inspo. Influencers are using the fashion side of TikTok to share their favorite outfits and brands and encourage others to find their personal sense of style. From try-on hauls to #GRWM posts, the fashion category is full of inspo for everyone.
#Fashion has more than 238B views, while #FashionTikTok has more than 53B views as of March 2023. Other variations of the hashtag have millions or billions of views as well.
Cooking/recipes
You don’t have to be a professional chef to whip up a five-star meal on TikTok. Foodies all over are taking to TikTok to share their favorite meals and recipes that can easily be recreated at home. From professional to home chefs, #Cooktok is full of some of the best cooking tutorials on social media.
Users have a major appetite for this content as includes college meals to make on a budget, quick and easy meals for your family, and healthy dinner recipes to try out. The hashtag #cooking has more than 141B views, #food has 486B-plus views, and #recipe has more than 65B views.
Life Hacks/Advice
From positive and uplifting posts to parenting advice and comforting words, #advicetok is full of a variety of content. This category is one of TikTok’s most unique as it allows for creators to share their own experiences and motivational content. #Advicetok is full of self-care content and tips on how to live a healthier lifestyle emotionally and physically. People of TikTok come together through this category to relate to others and create a safe and welcoming place for all users. #LifeHacks has more than 80B video views as of March 2023, while #advice has more than 32B views. Parents can check out #parenting, which has almost 30B views, to connect with others on the app.
Pets/Animals
#Pettok may be one of the cutest categories on TikTok as influencers and creators share their furry friends with users worldwide. This category is arguably one of the most entertaining as talented pups, cats and other animals are inspiring smiles. #Pets has about 88B video views and #PetsofTikTok has about 74B.
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