In recent years, TikTok has quickly become one of the most popular social media platforms and is only continuing to grow. With more than 1.5 billion active users monthly and more than 4 billion downloads, TikTok is one of the most used apps online. With numbers continuing to grow, U.S. adult users, ages 18 to 54, spend more time on TikTok than any other social media platform, according to eMarketer. One of the main appeals of the platform is its wide variety of TikTok categories influencers and social media users can post.
With TikTok’s wide range of niches, influencers create engaging content, each appealing to audiences with specific interests. To help you get inspired and navigate these thriving communities, here’s a look at some of the top trending TikTok content categories generating significant engagement.
Most popular TikTok categories
TikTok offers a diverse array of content categories, each with its unique appeal and audience engagement. Here’s a look at the most popular ones driving trends and sparking creativity across the platform.
Entertainment
Entertainment has consistently been the most popular TikTok category, and it’s only continuing to grow. Since the app was launched in 2016, it has remained a main platform for entertainment content. With the broadest reach of viewers, the entertainment category consists of a variety of content. From parody videos, challenges, skits, commentary on pop culture, and trendy filters, the entertainment category has something for all users to enjoy. The hashtag #parody has more than 1 million posts, while #skit has 5.6 million posts. From movies, shows, gaming and more you never know what you’ll view next.
Dance
Since TikTok’s early days, #DanceTok has remained one of its most iconic and beloved categories. Influencers, celebrities and everyday users jump on trending songs to choreograph dances that quickly spread worldwide. Its popularity stems from its inclusivity and universal appeal—users of all backgrounds and skill levels participate by creating new routines or re-creating existing ones.
From basic shuffles to complex choreography, #DanceTok is always buzzing with fresh moves that millions of users are excited to duet, stitch and remix. This openness bridges professional dancers with casual users, fostering a vibrant community around shared creativity. Some of TikTok’s most prominent names found their footing in #DanceTok, using the platform’s dance trends to launch their fame. These big names include Charli D’Amelio, Hayley Sharpe and Jalaiah Harmon.
A standout dance trend in recent years was Wednesday star Jenna Ortega’s dance to The Cramps’ “Goo Goo Muck,” which sparked an iconic and highly recreated routine. Moments like these keep #DanceTok thriving, proving it’s here to stay.
Pranks
Social media has transformed pranking into a global phenomenon, allowing creators and everyday users to share their humor with audiences worldwide. On TikTok, the #pranks category remains a favorite for influencers and practical jokers alike, with creators filming everything from playful pranks on friends and family to elaborate set-ups. The appeal of prank videos is undeniable, drawing billions of views and sparking interest across countless niche tags like #couplepranks, which are seeing more engagement than ever in 2024.
The endless creativity and variety within the pranks category keeps it fresh and engaging for users. As audiences grow, prank content remains an impactful way for creators to connect with viewers through laughter, bringing lighthearted, entertaining moments to millions daily.
Fitness/Sports
Creators are increasingly turning to TikTok to share workouts, fitness journeys and wellness advice, making #Fitness and #FitTok some of the platform’s most popular communities. Filled with professional athletes, personal trainers and fitness enthusiasts, these hashtags have built a space where creators showcase their favorite workout routines, meal prep ideas and lifestyle tips. Beyond exercises, #FitTok has expanded to include content on sports highlights, athletic experiences and easy-to-follow wellness hacks. The hashtag #gymtok has more than 25.1 million posts.
DIY/Home Renovation
One of TikTok’s standout features is its ability to inspire creativity in the home improvement space. Users get to see influencers’ projects and bring those ideas to life in their own spaces. Communities like #HomeRenovation, #HomeReno, and #DIYHome have become go-to hubs where creators of all skill levels share transformative projects, hacks and step-by-step tutorials. These categories provide an accessible, idea-rich environment, inspiring many home improvement endeavors, from small decor updates to major renovations.
Beauty/Skincare
With the clean girl aesthetic and natural beauty trends gaining popularity, #Beautytok has become a massive hub for beauty and skincare inspiration, with more than 5.9 million posts on the hashtag alone and many variants of the hashtag. Users worldwide turn to the app for advice on the latest beauty products, routines and tips for achieving a flawless, natural look. Influencers share everything from heatless curls tutorials to step-by-step skincare routines, making #Beautytok a go-to space for beauty fans. Whether discovering viral products or refining your skincare regimen, this category has something for everyone.
Fashion
TikTok has become a powerhouse for fashion inspiration, where creators share style tips, favorite brands and ways to curate a personal wardrobe. With posts ranging from try-on hauls to #GRWM videos, the fashion category provides endless ideas for people of all tastes and budgets. From showcasing bold new trends to classic looks, #FashionTikTok has become the ultimate style resource, encouraging users to experiment with and express their individual styles. Some popular fashion trends this year include eclectic grandpa and quiet luxury styles.
Cooking/Recipes
From novice cooks to seasoned chefs, TikTok’s #Cooktok offers a wide range of recipe content to inspire anyone looking to spice up their meals. The platform is home to quick meal ideas, budget-friendly recipes and gourmet tutorials that are approachable for home cooks of all experience levels. People love sharing creative, easy-to-follow recipes, whether for meal prepping, family dinners or satisfying comfort food. This category keeps users returning for everything from new food hacks to time-saving cooking tips.
Life Hacks/Advice
#Advicetok is one of TikTok’s most versatile and supportive spaces, offering advice on everything from self-care routines to practical life hacks. Creators use this category to share personal growth tips, parenting support, and productivity hacks, creating a community of encouragement and relatability. #LifeHacks, which has more than 3.7 million posts, and #Advicetok make daily life just a little bit easier with innovative tips for both mental wellness and practical day-to-day needs.
Pets/Animals
For pet lovers, #Pettok is a wholesome corner of TikTok filled with adorable animals that brighten viewers’ days. Influencers showcase their pets’ personalities and antics, from dogs showing off new tricks to cats exploring their curiosity. This lighthearted category brings together pet owners and animal enthusiasts worldwide, fostering an entertaining and heartwarming community.
Parenting
TikTok’s parenting communities offer a wealth of relatable advice and insights for parents navigating the challenges of raising kids. With creators sharing parenting hacks, funny stories, and comforting words, #Parentingtips provides practical tips and emotional support.
Health/Wellness
Health-conscious creators use TikTok to share holistic wellness routines, from mindfulness practices to fitness goals. In the #HealthTok community, users can find content on physical fitness, mental health and nutrition tips that support balanced living. This category is a go-to for people looking to improve their wellness habits and stay motivated, with creators offering authentic advice that makes healthier living feel achievable and rewarding. The hashtag #healthjourney has 245K posts and growing.
Shopping
TikTok has become a treasure trove for shopping recommendations, where influencers showcase the best fashion, beauty, home goods and more. With #TikTokMadeMeBuyIt booming, creators share product reviews, hauls and affordable alternatives, helping viewers make informed purchases. This category also encourages savvy shopping, with influencers pointing followers to the latest must-haves and hidden gems across online and local stores.
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Managed Services offerings
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
Learn more about our Managed Services offerings
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
Learn more about our Managed Services offerings
