Freelancers who dream of writing about travel are lured by the dream of having big-name publications such as Travel + Leisure paying them to take multi-week vacations to exotic locales where they’ll bask in lavish accommodations. If this you, and you’re serious about becoming a travel writer, you’ll soon feel the smack of reality on your forehead: your chances of scoring such plum assignments are pretty much nil. But just because you’re not Rick Steves or Arthur Frommer doesn’t mean you can’t be a successful freelancer who writes about travel as part of a broader portfolio. Here’s a smart way to go about becoming a travel writer: start local.
Are you absorbed by how the Amish cope with the 21st Century or the process of preparing the spongy Ethiopian injera bread you tasted in Chicago or Toronto? Readers elsewhere may well be fascinated by quirky features associated with your hometown. If you live in or near a traditional travel destination, and even if you don’t, your chances of scoring decent travel writing assignments – and being paid for them – are better than you may think.
‘Being there’ is two-thirds of travel writing
If you’re located in a major metropolitan area, you’re in luck. Chicago has a rich architectural history, spectacular lakefront, and lively summer festival season, all of which provide inspiration for travel stories. But dig deeper than typical tourist attractions for your story ideas and you’ll have editors’ ears. The key is giving readers a sense of being immersed in a location, explains WeekAway content editor Eleni Chappen. (Editor’s note: WeekAway is an Ebyline partner.)
“Talk to at least one local to get their perspective on an area,” suggests Chappen. “Blurring the lines between travel and the local experience is happening more and more in the travel industry, and that perspective is something travelers crave now. Writers shouldn’t be afraid to step out of the tourist’s path.”
Adam Rugel, co-founder and CEO of Open Places, agrees. “Describe that one dish in a restaurant that is really special, or that one trail in a park that is really special,” he advises. “Write about things that you can’t do anywhere else.”
Travel editors: there really is no place like home
If you’re located in “flyover country,” don’t despair. Small towns often boast offbeat and off-the-beaten-track attractions that can provide inspiration for unique travel stories.
“We have a site dedicated to the South Shore of Lake Michigan in Indiana,” says WeekAway’s Chappen. “Not everyone would call this a conventional destination, but it has attractions like the Indiana Dunes National Seashore, which make for a great summer day-trip from Chicago. Now, a person from California is probably not looking to fly here for a week’s vacation, but it’s certainly a viable destination for a Chicago couple looking for something to do on the weekend.”
“Anything can be interesting, whether it’s a traditional vacation spot or someplace that you would never think to travel to,” Rugel agrees.
As a local, you can write about gems that visitors or travel writing veterans parachuting in for a day would otherwise miss. One example: the central business district of Kingsport, Tenn., a city of about 50,000, features buildings that date from the early 1900s. Church Circle District, a prominent feature of downtown Kingsport, is home to four historic church buildings and listed in the National Register of Historic Places, but nowhere to be found in many tourist guides for the region. That lack of publicity is one feature that travel editors, inundated with pitches for destinations they’ve published on many times and to which everyone’s been, often crave.
Getting published? Look off the beaten track again.
Unless you’re already known to editors, you’re probably wasting your time pitching major travel publications, warns Tim Leffel, a travel writer and editor and author of Travel Writing 2.0: Earning Money from Your Travels in the New Media Landscape.
“It’s easier to break into trade publications, regional magazines, and those that run some travel articles but aren’t really travel magazines,” Leffel says “Spending some time perusing titles at a good newsstand or library helps, as does using a service like the Wooden Horse Database that supplies contact information for lots of publications you didn’t even know existed. Online is where the clear growth is.”
Knowing your potential audience also makes pitching and writing local and regional travel stories easier, Chappen advises.
“Try to create an ideal profile of those who are most likely to travel to your area. Are they singles in their twenties or families with young children? Do they want the luxury spa or are they the rustic, outdoors type?” she explains. “I’m an optimist and think that any area can be attractive, but not every area is attractive equally to everyone.”
You may even find it easier to get published writing about local attractions than writers pitching stories about world famous travel destinations, says Leffel.
“Everyone wants to go to France or Italy and write about it. Not so many people want to write about Missouri or Idaho,” Leffel explains. “There are plenty of angles in Missouri or Idaho though and good pitches to the right places—including regional publications–can have a high rate of success.”
Photos by Audrey Henderson
