Cleaning is one of the most popular niches for social media influencers. Whether it’s the relatability of seeing someone else have a messy home or the inspiration, social media users find the content motivating. Brands can leverage this trend by planning spring cleaning campaigns and working with influencers.
Spring cleaning is typically between March and May. According to a study by the American Cleaning Institute, 74% of people take part in spring cleaning, and most spend two or three days doing so. One of the top reasons for spring cleaning is that it is mood-boosting, which helps with stress.
Home and cleaning influencers post content on various platforms, from short-form videos on TikTok to long-form “cleaning motivation” videos on YouTube.
Refreshing ideas for spring cleaning campaigns
Some spring cleaning content ideas to get you started:
Incorporate a cleaning product in a room, space or home overhaul
In this campaign for the DreameBot L10S Ultra robot cleaner, Bong Bain of Wild Hearts Home showed how the product helps her keep her floors clean so she can focus on what she loves: home renovation projects. Check out our Q&A with Bong, a DIY creator.
Share cleaning hacks
Team up with a lifestyle influencer for a spring cleaning campaign to share how they prepare for events. For example, a teacher influencer can share how they set up their classroom while showing a cleaning product as part of the process.
In this campaign, creator Kanetha Coffman shows how she shops for her daughter’s dorm room, including cleaning wipes.
Create an ASMR-style cleaning and organization tutorial
ASMR, or autonomous sensory meridian response, videos are popular on platforms like TikTok. Cleaning product companies can partner with creators who share that type of content to promote their products. ahead of spring cleaning. Here’s an example:
Film a realistic, humorous clean-with-me video
Joey Foo, a stay-at-home dad and content creator on TikTok, shares his real and honest thoughts — and questions — while cleaning his home. His followers love how he doesn’t have an overly aesthetic space, showing the messiness of everyday life.
Finding influencers for spring cleaning campaigns
If you represent a brand in the CPG space, incorporating influencer marketing during spring cleaning time is essential. The following influencers can promote your cleaning products or share your cleaning tips via cleaning vlogs, before and after photos, or tapping into popular spaces like #cleantok.
Here are five influencers who keep a clean space and could work with brands on spring cleaning campaigns.
Beauty & the Beastons
Tiffani Beaston is a wife, mom to four and cleaning YouTuber who shares her tips and tricks on how to keep her house tidy year-round, including spring cleaning. Tiffani has 615K subscribers and many cleaning videos with 1 million to 2 million views. Her audience trusts her opinion on what’s best to bring into their home.
Amy Darley
With 257K subscribers, Amy is another cleaning motivation YouTuber who shares her life as a stay-at-home mom, keeping her space clean. Amy has created a spring cleaning checklist for her followers and shares her spring cleaning every year.
Mai Zimmy
Mai has 320K followers on TikTok and is a popular #cleantok influencer. She’s a mom and loves sharing the real side of cleaning. She incorporates humor and uses cleaning for stress relief. She also shares her favorite cleaning products.
Not the Worst Cleaner
Brogan is a cleaning TikToker with 5.6 million followers. She shares the correlation between mental health and cleaning and useful tips for getting things clean. She also does free cleanings for people who need it.
Brianna K
Brianna is a single mom to two kids and shares homemaking, cleaning and motherhood videos with her 438K subscribers. She does decorating-with-me videos, deep-cleaning and spring-cleaning motivation videos.
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
The world’s biggest brands trust IZEA. Find which of our influencer marketing software or managed service solutions are right for you.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
