The skincare content community falls under a broad umbrella. You may see beauty elements mixed in with skincare content or a feed full of serums, masks, scrubbing brushes, moisturizers, toners, and all the other skincare essentials. On the flip side, having so many products can be overwhelming for some people, so here’s a list of some of the top skincare influencers and their particular take on things. Followers get tips and recommendations, and brands get a chance to reach beauty-interested social media users.
Skincare influencers with tips, reviews and routines galore
Blogger Christene Carr has a blog covering topics from skincare to makeup and from lifestyle to fashion. She co-founded a skincare line and launched a body care line, aiming to provide women with skincare products to improve or enhance their skin, rather than cover up flaws. She’s also pretty generous with fitness content these days.
Rachael — skincarestandard
Rachael considers herself “a skincare enthusiast with a bold lip addiction.” She started her blog and brand after establishing a solid skincare routine to help with her constant breakouts. She also posts about topics about beauty and lifestyle. Scroll her feed to view her product recommendations and reviews.
James is among the best male skincare influencers and grew popular simply by being transparent in his videos. He shares honest product reviews but takes it a step further, going more in-depth about product ingredients and misleading claims that brands and influencers make. He tests products to let his audience know what works and what to avoid.
Sofia is a skin and body positivity enthusiast. She proudly shows off her scars and imperfections, giving her audience the confidence to be comfortable with theirs. As an acne advocate, she shares her go-to skin and makeup products and advice on accepting scars and being more kind to those who experience them.
Ben is one of many TikTok skincare influencers. He’s worked in the industry for several years, taking on various roles such as marketing, researching and writing. He uses his platforms to address common skincare concerns and to showcase his favorite products and services. Check out his blog for recommendations and other content.
Dr. Caroline Robinson
Chicago-based dermatologist Dr. Caroline is among the top Black skincare influencers. She is the CEO and founder of the dermatology facility and company where she offers services and shares her routines, go-to products, advice, and information about different aspects of skincare.
Dr. Adeline Kikam
Dr. Adeline, better known as Brownskinderm, is a dermatologist who focuses on inclusivity and bringing awareness to various skincare elements. She shares her expertise on her platforms, giving product breakdowns, recommendations, comparisons, and solutions to different skin problems.
Charlotte describes herself as a “Skincare fairy godmother.” She is the founder and CEO of her own skincare line and shares advice on topics relating to beauty and skincare. She also makes posts calling for more sustainability from skincare brands. In addition to the bevy of product and ingredient reviews and recommendations, she also posts about good food spots.
Danielle is another prominent Black skincare influencer. She is the creator of the blog Style and Beauty Doctor, devoted to helping women of all skin tones find the best skincare and makeup products. She uses her content to go in-depth, clearing up common misconceptions, sharing hacks, recommending products, and addressing common skin concerns.