How to Create Shareable Halloween Content

Whether you’re in the business of costumes, candy, or content, Halloween presents a unique opportunity to engage your audience with thrilling and shareable content. But how do you create Halloween content that captures the spirit of this spooky season and resonates with your audience? Here are tips on creating shareable Halloween content that will have your audience screaming for more.

1. Tap into trends

Stay relevant by incorporating trending Halloween themes and cultural references. From popular horror movies to viral TikTok challenges, aligning your content with current trends can help you grab attention. For example, a candy brand might create a short video mimicking a viral dance with a spooky twist, or a costume company could highlight how to recreate looks from trending TV shows or movies.

Use tools like Google Trends or social media listening tools to identify what’s trending in the weeks leading up to Halloween and craft your content accordingly.

2. Create spooktacular visuals

Halloween is all about the visuals: bold colors, eerie lighting, and eye-catching designs. Whether you’re creating videos, social media posts, or blog content, make sure your visuals are spooky, playful, and on-brand.

If you’re a product-based business, consider a Halloween-themed photoshoot. For service-based businesses, consider using Halloween graphics and imagery across your social media and blog content to add some seasonal flair.

Remember user-generated content. Encourage your audience to share photos or videos of themselves enjoying your product or service in Halloween-themed environments and reshare this on your platforms.

3. Host a Halloween-themed contest or giveaway

Contests and giveaways are a tried-and-true method to boost engagement, and Halloween offers the perfect opportunity to get creative. Consider running a costume contest, a pumpkin carving competition, or a spooky recipe challenge. These kinds of contests not only get your audience involved but also provide tons of user-generated content that you can share across your channels. You can also encourage social media followers to reshare content. Ask participants to tag your brand and use a specific hashtag so their entries become a part of your social media strategy.

4. Collaborate with influencers for hauntingly good content

Influencers are adept at creating engaging, shareable content. Collaborating with influencers during Halloween can boost your brand by leveraging their creativity and large follower base. Partner with influencers to create Halloween-themed content that aligns with your brand, like spooky makeup tutorials, costume ideas featuring your products, or Halloween party tips.

5. Share Halloween DIY ideas

DIY content, especially around Halloween, performs exceptionally well. People always seek affordable and creative ideas for costumes, décor, and treats. Create simple how-to guides, video tutorials, or blog posts with step-by-step instructions on creating the perfect Halloween look or party setup.

For example, if you’re in the fashion business, consider posting a DIY costume guide using clothing pieces from your collection. If you’re a food brand, share a recipe for spooky-themed snacks or desserts.

Create engaging Pinterest graphics or Instagram story templates to make your DIY content easily shareable. This will allow your audience to easily share with their followers.

6. Use engaging polls and quizzes

Interactive content like polls and quizzes engages your audience and encourages them to share their results with friends. Consider creating a Halloween-themed quiz, like “What Halloween character are you?” or “Which spooky treat matches your personality?” You can also use Instagram Stories or X to post polls with Halloween-related questions encouraging engagement, such as “Which costume should I wear?” or “What’s your favorite Halloween candy?”

Offer exclusive discounts or prizes to participants to boost the number of responses and shares your interactive content receives.

7. Go live with spooky content

Live streaming allows brands to connect with their audience in real-time, and Halloween is a great time to experiment with this format. Consider hosting a live virtual Halloween party, a costume reveal, or a haunted house walkthrough. You can also go live on Instagram or Facebook to give your audience a behind-the-scenes look at your Halloween preparations or share a spooky story.

Make sure to engage with your audience during the stream by responding to comments and questions in real-time.

8. Embrace humor

Halloween doesn’t always have to be frightening; it can be funny too. Creating lighthearted or humorous Halloween content can be a refreshing break from the typical scary themes. Memes, funny Halloween-themed videos, or lighthearted polls can inject humor into your brand’s Halloween campaign while still feeling seasonal.

Make sure the humor is in line with your brand’s voice and won’t alienate your audience. Stay true to your brand identity while embracing the fun spirit of Halloween.

9. Leverage the power of storytelling

Halloween is the ideal time to tell spooky stories. Whether you’re using Instagram Stories, a blog post, or a short video, storytelling can help you connect with your audience emotionally. Share ghost stories, urban legends, or real-life spooky experiences related to your brand or industry. For example, if you’re a tech brand, you could create posts about “haunted” gadgets or technology gone wrong.

Storytelling should always lead back to your brand or product in a natural way—show how your product can be a solution or a fun addition to the Halloween season.

Halloween offers endless opportunities for brands to engage their audience with creative, shareable content. By tapping into trends, collaborating with influencers, and creating interactive and visual content, you can make the most of this spooky season. The key is to have fun with your content while staying true to your brand’s voice and values. Reach out to us about crafting resonant influencer content to fit your needs.

Halloween is the ideal time to tell spooky stories. Whether you’re using Instagram Stories, a blog post, or a short video, storytelling can help you connect with your audience emotionally. Share ghost stories, urban legends, or real-life spooky experiences related to your brand or industry. For example, if you’re a tech brand, you could create posts about “haunted” gadgets or technology gone wrong.

Storytelling should always lead back to your brand or product in a natural way—show how your product can be a solution or a fun addition to the Halloween season.

Halloween offers endless opportunities for brands to engage their audience with creative, shareable content. By tapping into trends, collaborating with influencers, and creating interactive and visual content, you can make the most of this spooky season. The key is to have fun with your content while staying true to your brand’s voice and values. Reach out to us about crafting resonant influencer content to fit your needs.