12 Spooky Halloween Influencer Marketing Ideas

Looking to elevate your brand during the spookiest season of the year? Here are some ideas to help you incorporate influencer marketing into your upcoming promotions. No matter what products you offer, these Halloween-centric concepts can help garner interest while entertaining and educating your target audience.

The secret to owning the spooktacular month with influencer marketing is simply a little creativity. Here are 12 ways influencers can tie into your Halloween influencer marketing campaigns.

1. Work with a special effects influencer

One idea that could be different than all the rest is finding a way to work with influencers outside of the box. For example, working with a special effects influencer like Zach King can help you create crazy Halloween effects. Zach adds magic to his videos, and finding a special effects influencer passionate about Halloween could help you add your spooky magic to your posts.

2. Collaborate on haunted house tours

Collaborating with a local haunted house or pop-up Halloween attraction is another fun way to incorporate Halloween into your content. You can ask influencers to create guided tours or spooky “behind-the-scenes” content while at the haunted houses, so you can partner with multiple people for content. Think about content that explores eerie decor, interviews scary actors or even gives you a sneak peek into some of the special effects used at the site.

3. Create a Halloween-themed challenge

One way to engage your audience is by collaborating with influencers on a themed challenge. For example, a “30-Minute Costume Challenge” where participants must create a spooky look using only household items, or a “Spooky Snack Speed Challenge” where viewers create a Halloween treat under time pressure. This type of content encourages audience participation and boosts engagement; plus, it’s a fun way to engage your followers if this fits within your brand.

4. Halloween shopping haul

Have influencers do a Halloween-themed shopping haul, highlighting your brand’s products or partnering businesses. They can showcase costume accessories, decor, or fun, cozy pieces, walking through a “day in the life” or “Halloween prep” segment.

5. DIY pumpkin carving kits

Partner with influencers to promote pumpkin carving kits to share on your page. They can demonstrate creative carving techniques or showcase your tools if that’s what your business does. What about hosting a “best-carved pumpkin” competition where you let followers submit their designs using the tools or supplies you offer? A great way to involve your followers into a fun project while also promoting your tools.

6. Partner on Halloweenthemed storytime

Can you incorporate spooky stories into your brand? One idea could be to collaborate with influencers with a talent for storytelling to create spooky stories around your brand. People love spooky stories, especially around Halloween, so jumping on the scary trend could bring you in a new host of viewers. An idea could be to book influencers or authors who could host a “spooky story hour,” reading scary tales or creating original short stories while subtly integrating your products.

7. Trick-or-treat kits

Work with influencers to customize “Trick-or-Treat Kits” for kids or adults as a way to up your Halloween content. The kits could include your brand’s items alongside candy or spooky accessories. You could also work with influencers to promote products that aren’t normally in trick-or-treating for those parents who’d like to stay away from gobs of candy for the year. Influencers can do a fun unboxing or create a tutorial for assembling the perfect Halloween goody bag with or without the candy (and including your product.)

8. Host a virtual Halloween party

Hosting a virtual Halloween party via social media platforms like Instagram Live, YouTube, or TikTok could be fun primarily if you work with a popular influencer who can also include their audience. The event can feature costume contests, spooky trivia, virtual pumpkin carving, or haunted house tours. To entice people to come, include promo codes and giveaways to get people excited to stay for the whole time.

9. Promote Halloween movie marathons

Autumn and the spooky season are the best times for movie marathons. Your brand can collaborate with film or pop culture influencers to promote your products through a Halloween movie marathon. The influencer can share their favorite spooky films while showcasing how your brand’s products enhance their viewing experience, such as cozy blankets, candles, snacks, slippers or whatever fits within the theme.

10. Sponsor a Halloween fashion show

Another influencer marketing idea for Halloween is partnering with creators to host a virtual Halloween fashion show. Some NFL teams are already doing this to incorporate their team and community in a fun event. The event could feature creative costumes from your brand’s products or accessories if that fits within the theme. You can involve even more people who can’t be there in person or virtually by having the influencers challenge their followers to submit their own DIY costumes to be featured or win a prize.

11. Encourage spooky pet costumes

One way to get everyone involved in your Halloween marketing? Involve animals, of course! Work with your favorite influencers to dress up their pets in creative costumes using your brand’s products or accessories. This can be a fun, lighthearted way to engage pet owners and pet lovers alike. Plus, you can encourage followers to submit photos of their pets in Halloween costumes and then highlight them in a contest or special feature.

12. Promote a Halloween-themed giveaway box

Our final idea is to have influencers promote a Halloween-themed subscription box or limited-edition Halloween product bundle. The box could include spooky items like themed candles, treats, decor, and beauty products. This is an easy way to have influencers create unboxing videos to reveal the content and encourage their audience to enter for a chance to win.

So many options exist to include influencers in your marketing campaigns that can take them from 0 to 100 this Halloween season. Even if your products aren’t normally “spooky,” you can still find ways to have fun this season by tapping into your audience and current influencers for inspiration.