There are plenty of food lovers looking to find the best restaurants to dine at for their next foodie adventure. In come the restaurant social media influencers. Influencers help restaurants get on the map for all other food enthusiasts, especially for the younger generations. Gen Z and millennials are 99% more likely to rely on social media to find new places to eat than Gen X and Boomers.
That’s why more restaurants are relying on influencers to get the word out about their establishment, especially if they have a specialty item or a quirky offering at the restaurant. You can find plenty of restaurant influencers on Instagram and TikTok to work with or follow to find your next treat.
Restaurant social media influencers with foodie tips
My Diet is Trash
Nicole’s TikTok, My Diet is Trash, will have you running to the next restaurant she recommends. With 77.6K followers, she’s become quite the restaurant influencer on TikTok with her videos showing off the restaurant’s new foods and drinks. She’s based in Boston, so you’ll find most of her videos showcase the excellent food in Massachusetts.
With 132K followers, Josiah is one of the best food Instagram accounts. His mission is to help people discover food in South Florida, where he lives. He’s even set up a Google Map with over 200 of his favorite places to eat that you can purchase called Josiah Eats Map. He works with restaurants to share their best meals with his followers on his “Food You Have to Try in South Florida” segment. In turn, these restaurants are getting more people in their doors.
Greg and Rebecca of Devour Power on TikTok are popular food bloggers in NYC. These two have gained 2.6M followers by devouring amazing food and sharing it. They’ve even started their own business called Devour Media, a food-driven content studio. You won’t want to miss their videos to find your next cheat meal.
@devourpower The southernmost donut shop in the continental United States! 🌴🍩 Glazed Donuts in Key West, Florida blew us away! 🤤 Everything from their Key Lime Pie Donut to their Apple Almond Fritter is a must-DEVOUR! #DEVOURPOWER #fyp #foryou #foodtiktok #donut #doughnut #donuts #keywest #florida #keywestflorida #keylimepie #devour #couple #foodies #foodblog #travel #foodblogger #dessert #sweets #yum ♬ She Share Story (for Vlog) - 山口夕依
Linda Eats World
A North Carolina and Texas-based Instagram influencer with a focus on food? Linda has created such an account with 21K followers. She focuses her content on the Triangle area in North Carolina and Austin and Houston. She’s shared places like this student-run restaurant and women-owned spaces.
I Love Fried Chickn
Duyen has taken to TikTok to share her What I Eat in a Day videos featuring many fast-food and chain restaurants, depending on where she is. Her TikTok followers love these videos, and she’s grown to 147.6K followers. While not all of her meals are out, you’ll find plenty of takeout and fast food, while also comparing different dishes at these restaurants.
Monica and Bruce of NY Foodie on Instagram have 141K loyal followers looking for their next place to eat. The two share their favorite New York restaurants and make their own tasty food at home. The focus is on Asian food, so if that’s one of your favorite food genres, follow along on their adventures.
Laiza is one of many food micro-influencers with amazing food and restaurant content. Laiza currently has over 11K followers, and she shares unique food finds, quaint restaurants and other fun adventures. She’s open to working with restaurants or brands for partnerships, so make sure to check out her The Creator Marketplace® profile.
It’s no surprise that restaurants are reaching out to local influencers to share their favorite dishes and the space’s ambiance. If you’re a restaurant looking for an influencer in your area, check out The Creator Marketplace® to find local content creators.