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No one can deny that technology is more accessible than ever, especially with the widespread use of smartphones and tablets. Even children have a whole world to explore on the Internet. This also means that kids have opportunities to forge paths to influencer stardom. They’ve done this through avenues like toy reviews, music, video games and just about anything that holds the attention of a youngster. Naturally, kids want to view other kids, and social media proves that youngsters, from toddlers to teenagers, can make up the most avid fan base for influencers. The attention span of younger generations is constantly shifting, so it can be challenging to know where to look next for up-and-coming kid influencers. We’re sharing some of the most well-known kid influencers of 2023 for inspiration.

10 of the top kid influencers of 2023

Ryan Kaji

With over 34 million YouTube subscribers, Ryan is one of the most popular child YouTubers out there. His content includes unboxings of new toys, videos of his family’s antics and games. Thanks to the bright, diverse, family-friendly atmosphere of his videos, Kaji has seen a surge in endorsements, like working with Nickelodeon

Everleigh Soutas

If you’re looking for young YouTubers under 10, check out Everleigh. Thanks to her famous parents, Everleigh found herself starring in social media videos essentially from birth. Now with almost 4 million subscribers, this adorable little blonde showcases her bubbly personality through her family’s Instagram and YouTube channels. Everleigh makes a variety of fun videos, including challenges and routines.  

Mila and Emma Stauffer

These sassy little girls are another example of kids going viral for cute, homemade videos. The Stauffer twins caught the public eye when they starred in a video produced by their older sister, and the rest is history. Their Instagram has 3.2 million followers and is portrayed as a family page, but the content focuses mainly on the two.


Londyn and her mom, LaWayne, have grown their mommy and me TikTok to 68K followers. This sweet and spunky little gal is well on her way to becoming a top kid influencer on TikTok. This fashion, hair and play kid influencer is also pretty popular on Instagram, with 223K followers.

Elle McBroom

Elle has 4.2 million followers on Instagram and has reached the top of child influencers on Instagram. Elle has quite the personality that she loves to display in her posts. Her mom and her dad are also pretty popular on social media.


This bright young boy regularly reminds his fans that you don’t have to be good at something to enjoy doing it. Ethan quickly became a well-known YouTuber within the gaming community for his Minecraft and Roblox videos. He’s amassed over 3 million subscribers and has plenty of new and old videos. Ethan even went to work developing his own mobile game called “EthanGamer Land.”

Piper Rockelle

Piper is a 15-year-old who has grown a large following between Instagram, TikTok and YouTube — 27.2 million to be exact. Piper is an actress, singer and social media influencer who shares tons of content between her platforms. You can also catch her on the road on her own tour throughout the U.S., U.K. and Ireland, The Piper Tour

Txunamy Ortiz

Another popular child influencer with almost 5 million followers on Instagram. Txunamy is a part of Familia Diamond, a prominent YouTube account that her family runs with over 8 million subscribers, but she has her own YouTube channel. On her Instagram account, you’ll find fashion, sponsored posts and sharing her daily life.

Taytum and Oakley Fisher

These identical twins gained viral fame after an emotional goodbye video surfaced of the girls being separated for the first time. Taytum and Oakley’s mom, Madison, runs their YouTube and Instagram. These blonde little girls stole the hearts of over 107K YouTube subscribers and 3.1 million Instagram followers.

Alaïa McBroom

Sister to the aforementioned Elle McBroom is another popular kid Instagram influencer, Alaïa. With 2.1 million followers of her own, this little 3-year-old has a bigger following than most adults. You can find photos of her own take on fashion and other family content

Why not focus your sights on kid influencers for your next partnership instead of adults? If your brand is looking to catch the attention of parents or youngsters, then try working with one of these top kid influencers


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