Working with an influencer to create a new recipe is a great way for brands to reach a new audience. Whether you ask an influencer to create a recipe with your signature ingredients or bake with your recently released line of bakeware, it’s easier to connect with recipe-writing influencers than you might think. Ready to collaborate in the kitchen?
12 recipe-writing influencers you can work with on Shake
Carolina de Mauro
A Miami-based content creator and soon-to-be mom, Carol is known for fashion and food. Her outfits are always on point, just like her many, many homemade recipes. She shares her love of food with her 83K followers on Instagram, like these mouthwatering fish tacos. Connect with her on Shake to collaborate on a recipe that promotes your brand.
Nate and Saxon
Nate and Saxon cater to people with food allergies. Saxon is allergic to everything from gluten to cauliflower so when she met Nate, a chef, it was hard for them to enjoy a meal together. Nate started researching recipes to meet Saxon’s needs and they’ve shared their journey on their blog, The Allergy Girl and the Chef. Their 2K followers love recipes like gluten-free, dairy-free brownies.
Foodie and mom of four Regan Hudgins has hundreds of recipes on her blog, Hungry Six. This nanoinfluencer has a following of about 5K on Instagram, which is full of food pictures. One look and you’ll be hungry. These carrot cake cookie sandwiches or this havarti macaroni and cheese, for example, looks quite tempting.
Recipe creator and baker Jasmin Chantal has a self-titled blog to promote her one-of-a-kind recipes that are all focused on simplicity, like her easy apple crisp recipe. The influencer turns to Facebook to share recipes, too. Her five-ingredient huevos rancheros casserole, for example, takes just minutes to whip up and will feed the whole family.
Flour Me With Love
Lisa, a stay-at-home mom from Pennsylvania, offers rich recipes on her site, Flour Me With Love. With her culinary degree and love of baking, Lisa shares recipes, baking tips, and even has a special section dedicated to Keto lovers. Her step-by-step instructions for things like cinnamon sticky rolls or banana cream pie are shared with her 254K Facebook fans.
Taylor runs a small, custom bakery, Iced By Taylor, out of her Central Florida home. Her love of baking took off after she made her twins’ birthday cake in 2019. Since then, she’s been baking up a storm. This nanoinfluencer shares her creations on Instagram, like this simplistic cake for a baby shower or these elegant mini cheesecakes.
Jen is a teacher-turned-recipe-developer and now runs All the Sweets & Other Eats. While she creates an array of recipes, this Colorado resident focuses a lot of creative energy on dessert recipes, like these coconut caramel chocolate chip cookies. She creates a menu of weekly treats, which she shares with her Instagram followers and sells to customers.
Hailing from California, Mary is a therapist by day and a baker by night. When she’s not helping patients, she’s in her kitchen creating new recipes, some of which she creates videos for, like this one showcasing a new dairy-free pumpkin oat muffin recipe. Her recipe creations also extend to coffee. She has brewed some fun, frothy drinks like this cinnamon latte for her Instagram account, flourandpetal.
Flash Bakes is the creation of Nottingham-based baker Holly Warren. Her Instagram account features Flash, a stuffed sloth, as its profile picture. Flash keeps a pretty busy schedule, considering all of the tempting treats featured on the page, like this pineapple-filled salsa and holiday hummus plate.
Lynne Feifer is the talent behind 365 Days of Baking & More. Her recipes are fun, fast, and meant to serve as a reason to gather around a table. A lot of her recipes fall into the sweets category, but there are some solid weekday dinner ideas, too, like this pizza bread twist. Her recipe pictures are accompanied by the occasional travel shot, as she visits new places with her husband and three kids.
A New Yorker with and “carb enthusiast,” Shoma Arora spreads her love of baking on her site, The Mommy Spice, and with her 41K Instagram followers. Her recipe for Vegetarian Thai Fried Rice is a hit with her fans, but her site also focuses on her other interests like beauty products, traveling and her family.