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Are you looking to tap into Puerto Rico’s vibrant influencer scene? Influencers have become a powerful marketing tool, providing brands with increased visibility and innovative ways to reach target audiences. With its 350-plus miles of Caribbean coastline, unique culture, and booming creative industry, Puerto Rico is a prime destination for discovering the best in local influences. Get ready to learn all about the rising stars of Puerto Rico’s flourishing influencer landscape. We’re sharing a list of creators who are either from Puerto Rico or call the island home. 

Puerto Rico influencers

Yizette Cifredo

As a keynote speaker based in Puerto Rico, Yizette has caught the attention of more than 329.4K on Instagram. Yizette stays busy as the national director of Miss Universe Puerto Rico and the TV host of “Noticentro por Wapa” and shares her exciting experiences. Her positive energy shines through her speeches and motivational posts. She has partnered with major brands like Häagen-Dazs and Toyota.

Paola Penton

Designer and fashionista Paola joins the top Puerto Rico influencers on social media as she shares her talent for creating stylish outfits. As the founder of the swimwear line Dérive Swimwear, Paola has more than 25.5K TikTok followers tuning in for vlogs of her putting together trendy pieces.


fit check 😛 gracias isa y mami por prestarme todo muax las amo

♬ original sound - paolapenton

Taleyshka González Fantauzzi

As a travel influencer based in Puerto Rico, Taleyshka’s love for exploring shines through her posts and excites almost 85K Instagram followers. The adventure junkie shares photos of her life in Puerto Rico as she styles trendy outfits and swimsuits.

Alexandra Rodriguez

Known for her one-of-a-kind curated style, Alexandra is an event producer, destination wedding creator, and designer who uses her Instagram to share her talents. She also has a sunglass line, Isabel Sun Collection. Her profile showcases her beautiful work for many weddings and her favorite trending products she lists on her Amazon storefront.

Bryan Reyes

As an Afro-Latino influencer, actor, and model, Bryan has caught the eye of more than 11.8K followers. The Puerto Rico-based influencer is also the creator of FroExplorers, where he shares his experiences with his wife as they explore Puerto Rico. Bryan shares everything from getting-ready routines to his stylish outfits and exciting adventures.

Jennifer Marxuach

As a mom and beauty guru, Jennifer has gained almost 12,400 followers by sharing her favorite makeup and trending products. The beauty and lifestyle influencer has previously worked with brands like NYX Cosmetics and Walmart to create easy-to-follow tutorials. Her makeup vlogs often include trendy transitions and popular songs that engage her followers.

Noelia Torres

Noelia is a fashion influencer who encourages more than 12.2K followers to love their bodies and wear the clothes they want. Her passion for fashion is apparent as she shares stylish looks that anyone can recreate. She fills her TikTok with videos of her getting ready, seasonal outfit ideas and vlogs of her exploring Puerto Rico.


Based in Puerto Rico and Philly, Angelee has gained more than 224.3K followers on TikTok with her “Must Do” vlogs. Angelee has one of the most popular Puerto Rico travel guides that includes everything from boating trips to Korean barbecue and ramen restaurants to try. Her Instagram has gained more than 102K followers as she shares her favorite hot spots in Puerto Rico.


just stayed at one of the biggest houses I’ve ever stayed in and it’s right in San Juan this was ocean park beach house hosted by: @rentalspr This home can comfortably fit up to 10 guest and it has 3 kitchens, 3.5 bathrooms, 6 bedrooms , a pool/jacuzzi and so much more!!! Definitely check them out follow & book with: @rentalspr @rentalspr @rentalspr #puertorico #airbnb #airbnbpr boricua #sanjuan #angelee923 #explore

♬ original sound - ANGELEE923

Myriam Ocasio

If you are looking for an insider’s guide to Puerto Rico, Myriam’s account is for you. With more than 74.9K followers on Instagram, Puerto Rico Eats is full of tasty meals across the island. From fancy restaurants to thirst-quenching beverages, Myriam creates delicious and exciting content for those traveling to Puerto Rico.

Lenny Tavares

This reggaeton singer travels for shows, but he represents Puerto Rico wherever he is. He shares his exciting life on the road, new music, fashion and more on TikTok, where he has more than 7M followers. 


Estamos en verano y que mejor que una piragüa en mi isla Puerto Rico. #meta

♬ En Tu Cuerpo - Remix - Lyanno & Rauw Alejandro & Lenny Tavarez


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