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Podcasts grab listeners’ attention through the creativity of influencers who aim to educate, inspire, motivate, and so much more. Podcasts are unique outlets for connection with audiences on a more personal level, as listeners learn more about the personality of their favorite host. Whether through sports, comedy, or any other topic, podcasters on TikTok help brands reach new audiences. Here are some of the top podcasters to look out for this year.

14 podcast influencers sharing perspectives

Sophia and Cinzia — The Girls Bathroom

Popular hosts of The Girls Bathroom, Sophia and Cinzia connect with more than 627.8K followers. The podcast talks about all things girly, including discussions on dating or shopping experiences. The two besties draw in a crowd by sharing content every Wednesday.

Nick Viall — The Viall Files

You may know him from his time with the “Bachelor” franchise, but Nick expanded his popularity as a podcaster who shares his content on TikTok. More than 147.9K followers tune in as he answers anonymous phone calls about love, breakups, and more. His podcast also features fellow reality TV stars.

Mel Robbins

Mel discusses life improvement with more than 1.9M followers. As a successful businesswoman and Forbes 50 under 50 member, Mel shares her wisdom and life advice, hilarious experiences, and words of encouragement.

Steven Bartlett — The Diary of a CEO

Steven is known for his business success and podcast, which has gained the attention of more than 1.7M on TikTok. Steven interviews some of the most successful and influential people in a variety of industries. Episodes include some of the world’s greatest thinkers, who talk all things life advice with Steven.

Rob Dial — The Mindset Mentor

Rob’s podcast has 250 million downloads and more than 349.9K followers He shares words of motivation that help his followers through life. His honest words encourage followers to make positive changes in their lives.

Lauryn Bosstick — The Skinny Confidential Him and Her Podcast

Lauryn and her husband, Michael, team up to tackle hard discussions about family, current events, beauty topics and more. Lauryn and Michael engage more than 228.8K followers on TikTok. Their popular podcast often includes guest speakers such as John Stamos.

Travis and Jason Kelce — New Heights

With one of the most followed podcasts on TikTok, Travis and Jason Kelce entertain followers with their hilarious personalities. The brothers talk about sports, family and current events and have more than 4.1M followers on TikTok.

Bobby Lee and Andrew Santino — Bad Friends Podcast

Bobby and Andrew are two comedians, and they combine their talents to make others laugh to form the popular podcast Bad Friends. The duo have gained more than 441.1K followers as they share jokes, conversations on current events, guest appearances, and more.

Joe Santagato and Frank Alvarez — The Basementyard

Joe and Frank are the ultimate bestie duo who have built a TikTok audience of more than 3.6M followers. Their page features funny commentary as they cover every topic imaginable.

Glennon Doyle — We Can Do Hard Things

Glennon aims to help others “carry the hard” and realize that they, too, can do hard things. With one of the most popular wellness podcasts today, Glennon grabs the attention of more than 227.5K TikTok followers as she shares her latest interviews with celebrities and brilliant thinkers.

Nicole Lapin — Money Rehab

As a New York Times best-selling business author, Nicole shares her advice with more than 65.4K followers. Her podcast focuses on realistic conversations about money, stocks, crypto, current events, and more. 

Alex Cooper — Call Her Daddy

No list of popular podcast hosts would be complete without Alex. Call Her Daddy has more than 3.1M followers, making it one of the most-followed podcasts on TikTok. The podcast includes interviews with celebrities and girl talk.

Dan “Big Cat” Katz — Pardon My Take

Pardon My Take is the ultimate source of sports information, entertainment and news. Dan shines a light on recent events and athletes through interviews, discussions, and more. He has more than 1M followers.

Julie Murray — Media Pressure

Julie began her crime podcast by bringing to light the case of her missing sister Maura. She has more than 272.7K followers on TikTok. Each episode discusses missing persons cases.

Influencers:

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 FORMAI 

Supercharge your content and creativity with AI — custom-built for influencer marketing.

Try it out for free

 FORMAI 

Supercharge your content and creativity with AI — custom-built for influencer marketing.

Try it out for free

 FORMAI 

Supercharge your content and creativity with AI — custom-built for influencer marketing.

Try it out for free