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Finances tend to be something that people avoid talking about at the dinner table, but more and more influencers are tapping into the subject on Instagram, TikTok, blogs and YouTube. Whether they’re talking about paying off debt, investing or simply how to make a budget, influencers are taking over the taboo topic and making it a discussion that everyone is (and should be) having.

12 personal finance influencers discussing all things money

Followers of these personal finance influencers get resources, tips, and inspiration to get their finances on the right track.

Kumiko Love

Kumiko Love, also known as The Budget Mom, started her YouTube channel back in 2016 as a single mom trying to get by while also paying off debt. Her channel quickly grew with her honest and open budgeting and the cash envelope system she used to make a small income stretch for her and her son. Now Kumiko has over 213K subscribers on YouTube and 688K followers on Instagram. She’s helped over 4 million women understand budgeting, has a popular budgeting planner and recently wrote a book called “My Money, My Way” coming out in February 2022.

Skyler – Serving Looks ATL

Skyler, an accountant who has now become an influencer, shares all kinds of lifestyle content including personal finance. With her background in accounting, Skylar would be a great microinfluencer to work with if you’re looking to promote your personal finance product. As she says in her bio, her content revolves around sharing her point of view as a Black millennial living the city life. You can find her profile here on Shake.

Jack Corbett – Planet Money

Jack uses his NPR TikTok account — Planet Money — to educate his followers about economics and financial literacy. He covers a multitude of concepts including tax season, recessions and inflation. More than 760K TikTok followers tune in for his creative and simplistic explanations.

Caleb Hammer 

Caleb is a self-proclaimed “personal finance nerd” and YouTube content creator with 575K subscribers and over 11M video views. He uses his platform to perform financial audits and to educate his audience about properly managing their personal finances. He’s covered audits on student loans, rent and debt and his channel has quickly grown its subscriber count.

Athena Valentine

Athena Valentine is the blogger and founder of The Money Smart Latina, an award-winning personal finance website. Athena has a smaller following on Instagram, but talks about personal finance and raising money-savvy kids. Her blog is a helpful resource for people, particularly parents, who are looking to have financial security and be a helpful influence to their children around money.

Julien and Kiersten Saunders

Julien and Kiersten Saunders started their website, Rich and Regular, to help people learn more about personal finance. With almost 29K followers on Instagram, they are on a mission to inspire better conversations about money. They even have a podcast and YouTube channel to continue the conversation around personal finance and lifestyle.

Cindy Zuniga-Sanchez

Cindy Zuniga-Sanchez of Zero-Based Budget on Instagram teaches her 58K followers to understand finances and not be afraid to talk about it. Zero-Based Budget helps millennial women, specifically, achieve financial freedom. One of the best things about Cindy? She’s been there — living with debt and trying to find a way to pay it off. She has paid off $215,000 in 48 months and helps people do the same in their own lives.

Justine Nelson

Justine Nelson of Debt Free Millennials on YouTube and Instagram shares how she paid off $35,000 on a $37,000 income. Justine shows how she budgets realistically while still making room for her favorite things (in her case, beer with her husband). Paying off debt doesn’t need to be excruciating; Justine shows you how you can use budgeting and understanding personal finance to be in your best financial space yet.

Chelsea Fagan

Chelsea Fagan is the founder of the popular The Financial Diet Instagram account, which has over 820K followers, and YouTube channel, which has more than 937K subscribers. The Financial Diet helps women talk about money and live a better life on any budget. TFD, as it is called by followers, also offers courses and webinars on financial topics, and Chelsea hosts a podcast as well.

Tori Dunlap

Tori Dunlap is a popular money expert over on her TikTok, @herfirst100k.Tori considers herself a financial feminist and her bio says she’s fighting the patriarchy by making you rich. With 2 million followers, Tori’s helpful financial videos on TikTok have created quite a stir for her as she shares how she saved her first $100,000 by 25 years old.


Link in bio for my travel card recommendation #travelcreditcard

♬ Money, Money, Money - ABBA

Kimberly Hamilton

Kimberly Hamilton is a money coach and financial educator on Instagram, sharing her personal finance insights with her 4,000 followers. Kimberly provides courses, coaching and freebies to any of her followers looking for a little extra help.

Humphrey Yang

With over 2.7 million followers on TikTok, Humphrey Yang explains the ins-and-outs of personal finance, including investing, saving money, home inflation and much more. His YouTube channel has more than 381K subscribers tuning in for money-related content.

These personal finance influencers are helping pave the way for personal finance to no longer be a taboo topic. Personal finance doesn’t have to be scary or uncomfortable and these 10 influencers are creating the space for feeling empowered when it comes to money.


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