Reviewing perfume and colognes may seem like subjective content, considering everyone has different scent preferences. But these 15 perfume and cologne influencers are experts in providing detailed descriptions and guidance on choosing — and wearing — fragrances. They provide reviews and help their followers find the right scents.
15 perfume and cologne influencers with the best scents
Catie is a travel vlogger who also hosts the “Let’s Travel Baby!” podcast. Although her travels give her access to some of the world’s top perfumes, she’s more likely to share affordable alternatives to the pricey brands. If you’re interested in try-before-you-buy reviews of scents or searching for something specific, such as vanilla or jasmine undertones, follow her on Instagram.
Dallas-based perfume influencer Funmi has 225.8K followers on TikTok who tune in for content on fragrances, sometimes created to respond to their specific questions. Whether she’s sharing her favorite niche indie perfume house or perfumes that smell way more expensive than they are, Funmi isn’t afraid to be honest about her favorite perfumes and those that don’t pass the smell test.
Mega-influencer Jeremy offers well-organized YouTube playlists with categories like “best of” for men, fragrance reviews for women, and online buying guides for fragrances, among others. He also offers several fragrance tutorials that cover topics such as “How Many Sprays and Where.” If you’re not up for leaving the house, check out his video on where to buy fragrances online.
Andrea’s entire YouTube channel is dedicated to fragrance reviews, tips and lists. Her 124K subscribers turn to her for advice on the top spring colognes for men, five perfumes she loves but her boyfriend hates, and her top 10 most complimented perfumes. She also highlights individual fragrances with detailed descriptions so her followers can decide for themselves if they’re worth trying.
Ije might love fashion, but she also has a passion for fragrances. Her 115K Instagram followers can find content about both industries on her account, including detailed explanations about scent, projection, and longevity for fragrances. There are tips about layering fragrances, giveaways, reviews of individual perfumes, and lists, like this video showing five perfumes she recommends for spring.
Dedicating his YouTube channel to “all things perfumery and nice smelling,” Thomas has attracted the attention of 27.7K followers with his reviews of individual fragrances, lists and even some disappointments. If you’re looking for a specific scent, check out his compilations, like this video: “10 Vivacious Violet Fragrances.”
Maison Francis Kurkdjian Paris
For anyone who knows a lot about perfume, Francis might be a recognizable name. The world-famous perfumer has worked for more than 40 world-famous fragrances for fashion houses like Dior, Armani and Jean Paul Gaultier. Now, he shares his knowledge and talent on YouTube, reviewing not only perfumes but also fragrance commercials. There are videos about the ingredients sourced for the best perfumes, as well as short explanations about how he envisions and creates his own perfumes.
Nano-influencer Christal is a digital creator and perfume lover who shares her “love at first sniff perfumes,” discovery set favorites, and detailed descriptions of fragrances for her Instagram followers. She sometimes shares affiliate codes and does giveaways to spread the love that she receives from partnering brands.