IZEA x Duncan Hines

The Mars Agency engaged us to drive sales of Dolly Parton’s Duncan Hines line at Walmart through a strategic influencer campaign. We worked with passionate female bakers to create mouth-watering recipes, generating over 13 million impressions and over-delivering on promoted post clicks by 196%.

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IZEA - Our Work - Lidl Case Study
Lidl

Lidl

To promote Lidl's digital leaflet, IZEA activated a cross-tier roster of creators, exceeding impression targets by 137% and connecting culture to cart.
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IZEA - Campaign - New York Bakery - Texas Toast
New York Bakery

New York Bakery

To drive Walmart conversions for New York Bakery, IZEA activated creators to share low-stress meal solutions, generating over 308,000 product cartings and an 11.40% sales…
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IZEA - Work - Case Study - Quilted Northern
Quilted Northern

Quilted Northern

IZEA helped Quilted Northern elevate an everyday staple through unexpected creator concepts, driving brand awareness and making a powerful impact at the shelf.
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IZEA - Our IZEAs - PERC
PERC

PERC

PERC partnered with IZEA to cut through the noise of B2B marketing with creator content built for social.
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SCALE YOUR CREATOR STRATEGY

We manage high-performance influencer marketing campaigns for the world’s leading brands in CPG, Media and Entertainment, Mobility, Technology and more.