IZEA x Athenos

To make Athenos feta a versatile fridge staple, IZEA partnered with 10 creators known for relatable food inspiration and everyday recipes. With creative flexibility at the core, these creators brought the brand to life through craveable, unexpected dishes that elevated everyday meals with a taste of the Mediterranean. This diverse range of content allowed Athenos to test new creative styles and audiences while inspiring consideration, purchase, and at home recreation. By leveraging WayVia for online shopping conversions and an ABCs Sales Lift Study to measure incremental sales, the campaign successfully drove real world results, connecting Culture to Cart.

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To promote Lidl's digital leaflet, IZEA activated a cross-tier roster of creators, exceeding impression targets by 137% and connecting culture to cart.

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PERC

PERC partnered with IZEA to cut through the noise of B2B marketing with creator content built for social.

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