IZEA x New York Bakery
To accelerate awareness and conversions for New York Bakery’s Texas Toast at Walmart, IZEA activated six creators to share relatable, low-stress meal solutions across TikTok and Instagram. Amplified by a strategic paid social approach, this “Bake It or Make It” campaign simplified everyday dinner routines for busy parents. The targeted strategy delivered massive results, generating over 33 million engagements, 308,000+ product cartings, and an 11.40% sales lift at Walmart.
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