IZEA x New York Bakery

To accelerate awareness and conversions for New York Bakery’s Texas Toast at Walmart, IZEA activated six creators to share relatable, low-stress meal solutions across TikTok and Instagram. Amplified by a strategic paid social approach, this “Bake It or Make It” campaign simplified everyday dinner routines for busy parents. The targeted strategy delivered massive results, generating over 33 million engagements, 308,000+ product cartings, and an 11.40% sales lift at Walmart.

Let's Connect

See More of Our IZEAs

IZEA - Work - Case Study - Quilted Northern
Quilted Northern

Quilted Northern

IZEA helped Quilted Northern elevate an everyday staple through unexpected creator concepts, driving brand awareness and making a powerful impact at the shelf.
Read More
IZEA - Our IZEAs - PERC
PERC

PERC

PERC partnered with IZEA to cut through the noise of B2B marketing with creator content built for social.
Read More
IZEA - Our IZEAs - Southern Comfort
Southern Comfort

Southern Comfort

To spotlight Southern Comfort Egg Nog during the holidays, we partnered with creators to inspire cozy, festive moments across TikTok and Instagram.
Read More
IZEA - Our IZEAs - Corona Extra
Corona

Corona

Corona partnered with IZEA to bring that beach mindset to the feed, spotlighting the signature lime drop and the easygoing moments it inspires.
Read More

SCALE YOUR CREATOR STRATEGY

We manage high-performance influencer marketing campaigns for the world’s leading brands in CPG, Media and Entertainment, Mobility, Technology and more.