Acer partners with IZEA to bring well-known gaming influencers to events like the Six Invitational and DreamHack Dallas to meet with their fans and promote the power of Predator.
DreamHack – Dallas
IZEA teamed up with Acer at DreamHack Dallas, one of the largest esports gaming events of the year. The campaign drove awareness of Acer’s Predator Helios 18 Gaming Laptop and helped strengthen the relationship between the brand and the esports community.
Rainbow Six Invitational
IZEA showcased Acer’s Predator gaming tech at the Rainbow Six Invitational in Montreal, Canada with the help of prominent gaming creators. Influencers hosted exclusive meet and greets, played Rainbow Six with fans, and held product giveaways on-site, all while promoting the power of Predator.
“I’ll be the first to admit that influencer marketing may seem daunting but having strategic partners like IZEA has helped us connect with this community in more ways than we thought possible. Their professionalism, expertise and innovative approach have been instrumental in helping us grow Predator Gaming’s presence in North America. But we aren’t done yet.”
Social Media Discipline Lead
“We were pleased to work with IZEA and Designit on our Predator Gaming campaign at IEM and this award demonstrates the program’s success. To date, the content from this campaign has generated more than 2.5 million impressions and 1 million video views and engagements, with 100 percent of social media mentions being positive. It helped us achieve our goal of building the relationship between the esports community and Predator Gaming.”
Vice President of Marketing, Acer America