IZEA and TECNO connect technology and art to launch smartphone in U.S.
Global smartphone manufacturer TECNO tapped IZEA to launch its presence in the United States and generate brand awareness while positioning its TECNO CAMON 19 Pro Mondrian phone as a work of art and a new trend and standard of smartphones. The phone’s design was inspired by the artist Piet Mondrian in honor of the 150th anniversary of his birth.
IZEA activated tech and lifestyle influencers to help position the product as a modern piece of art. An immersive in-person experience at the Museum of Fine Arts, Boston, sought to connect TECNO’s smartphone with the significance of Mondrian’s art, educate reporters and creators about the company, and showcase the phone’s unique design and features.
The campaign exceeded its organic video views goal by 366%, its organic likes goal by 673% and social reach goal by 108%.