Nuances of Working with Mega-Influencers and Celebrities

The new Creator Economy has expanded the definition of social media influencers from an elite group of those with the largest followings in the world to a diverse range of influencers of all different amounts of followers, interests, and areas of expertise.

However, working with a mega-influencer or celebrity still has a unique appeal. Your brand can’t make more of a splash than featuring an instantly recognizable face or the persona of an influencer whose content inspires millions.

Working with a mega-influencer or celebrity is not easy, and doing so can be unlike any other influencer marketing campaign. Here are some tips for working with a celeb or mega-influencer.

They work with managers or talent agencies

Top influencers and celebrities are almost always represented by a manager or talent agency. These intermediaries will vet the opportunity on behalf of the influencer, so your brand should be ready to hash out the details of the deal, including rights of usage of content and exclusivity.

They can be selective about opportunities

Mega-influencers and celebrities have brands of their own. They are selective of opportunities, and they want to focus on only the ones that fit their brand. Plus, they are likely inundated with potential opportunities.

You want to be sure your pitch is exciting and offers them an opportunity to expand upon the public persona they are aiming for. A creative, compelling pitch will fulfill both their needs and yours. Compensation may be a significant factor in the deal, but especially for someone with an established empire, it’s not everything.

They seek stricter usage or exclusivity terms

Your brand may be unable to use the influencer- or celebrity-made content as you please. Mega-influencers and celebrities often want to control where their content is posted. It’s important to negotiate terms that work for your brand so your campaign comes off the way you imagined.

Mega-influencers or celebrities may naturally generate lower engagement rates as they have massive, diverse fanbases. This is where the importance of finding a partner whose persona and content fit your brand is highlighted. These high-profile creators may also delete content after some time, which you won’t often find from a smaller influencer.

IZEA’s full-service influencer marketing team

IZEA’s award-winning full-service influencer marketing team can assist any brand looking for star power to back up their latest influencer marketing campaign. With access to mega-influencers and celebrities and experience running high-profile campaigns, we can handle all aspects of the process