With the new year quickly approaching, it’s time to start thinking about ways to join in on the festivities as a brand. The new year is, for many people, a time to reset and refresh, and a well-executed influencer campaign can help brands reach them at this pivotal time. Brands and influencers can use holidays like New Year’s Day to show how their products or services are a solution for the challenges customers want to tackle in the new year. The winter months are full of marketing opportunities that allow brands to connect with customers who seek products and services that can enhance their lives.
People tend to be more motivated during this time of the year, making them more likely to respond to new advertising campaigns and move toward purchasing products that will benefit them this upcoming year. According to various polls cited by the National Library of Medicine, 44% of U.S. survey respondents tend to make new year’s goals.
Ideas for New Year’s marketing campaigns
With the new year quickly approaching, it’s time to start thinking about ways to join in on the festivities as a brand. The new year is, for many people, a time to reset and refresh, and a well-executed influencer campaign can help brands reach them at this pivotal time. Brands and influencers can use holidays like New Year’s Day to show how their products or services are a solution for the challenges customers want to tackle in the new year. The winter months are full of marketing opportunities that allow brands to connect with customers who seek products and services that can enhance their lives.
People tend to be more motivated during this time of the year, making them more likely to respond to new advertising campaigns and move toward purchasing products that will benefit them this upcoming year. According to various polls cited by the National Library of Medicine, 44% of U.S. survey respondents tend to make new year’s goals.
Creative New Year’s marketing campaigns
1. Share New Year resolutions and encourage UGC
Encourage social media users to share their own resolutions with a branded hashtag and offer gifted products to the posts with the most engagement.
According to Statista, the most popular resolutions for 2023 were better lifestyles and healthier habits. Brands that offer products to help with these goals can capitalize on that by positioning those items as solutions to specific problems. To capture buyers looking to save money after the holidays, share codes for discounts on those products. For example, a fitness clothing brand could host sales on best-selling gear.
2. Launch a challenge with giveaways
One of the best ways to get your audiences involved with your content is to incentivize them to do so. By sharing a challenge for January and rewarding participation with giveaways, your brand can do just that. Form a month of challenges for customers to join and ask followers to include a branded hashtag when sharing their posts. Beyond engagement, your brand gets access to user-generated content from genuine customers.
3. Ask influencers to share their New Year routines
Collaborate with a lifestyle influencer to show how your product or service fits seamlessly during their routines. Ask the creator to film a video showing the product being used. This gives your customers an idea of what they could achieve using your product and encourages them to purchase from your brand.
4. Showcase limited-time-only products
Limited-edition products capitalize on the new year urgency and motivate your customers to purchase from your brand to avoid the fear of missing out. In the weeks leading up to the new year, consider creating content that gives your audiences a sneak peek into the new product and excites them with something new that can boost their confidence through the new year.
5. Share a New Year’s resolution as a brand
There is no better way to relate to your customers and audience than by showing the human aspect of your brand. Share how your employees or team are starting the new year with new habits enhanced by your products or services. As a brand, connect with your customers by sharing your company’s resolutions, like better customer service and giving back to the community. This showcases your brand values.
6. Refresh your social media profiles
Revamp your brand’s content and keep customers returning by trying new content formats and styles in the new year. Sharing daily or weekly updates and aspirations that align with your brand’s New Year’s resolutions. Mix it up by sharing content with fresh faces and a brand-new style.
7. Host a live stream on New Year’s Eve
Ring in the new year with influencer partners to connect with your target audience. Host a live stream sharing exciting news or giveaways and a Q&A with an influencer about upcoming events in the new year.
The new year is a time of positivity and renewal. Join the trend with an inspiring New Year’s marketing campaign.
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IZEA MANAGED SERVICES
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IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
