Our Influencer Marketing Services Explained

At IZEA, we understand the power of leveraging influence. Influencer marketing is a meaningful, productive journey that allows organizations to engage their target audiences in effective ways — but only if done right. Marketers recognize this, which is why spending on sponsored social media content in the United States will grow roughly 3.5 times faster in 2023 than social ad spending will, according to Insider Intelligence. In this blog post, we will explain everything you need to know about influencer marketing so you can make informed decisions. Here are our influencer marketing services explained.

Why do brands need influencer marketing services?

Brands often seek out influencer marketing services for various reasons, including lack of internal resources. By using an influencer marketing platform like IZEA Flex or Marketplace, brands can access powerful tools and resources to help them with their influencer marketing campaigns. They can also team up with Managed Services experts, who can run campaigns from start to finish. By becoming a part of the IZEA family, your business, big or small, can leverage our next-generation influencer marketing solutions.

Our influencer marketing services

What does IZEA do? We offer marketing services tailored to brands’ needs. From full-service campaign execution to platforms like IZEA Flex, FormAI, and the Creator Marketplace, IZEA also has technologies that enhance the creative process for brands and influencers alike.

Managed Services

Our dedicated Managed Services team tackles everything from strategy development to campaign execution and measurement. Our award-winning campaigns help our clients maximize ROI through content, creativity and data. Check out samples of our work and see what we’ve done for brands including Toyota, Tyson, Acer, and the United States Marine Corps. 

IZEA Flex

Built for brands and agencies of all sizes, IZEA Flex is our next-generation influencer marketing platform. Flex includes integrations with Shopify and Google Analytics, AI-powered storyboarding tools, contract templates and e-signature services, affordable creator payments, dynamic creator offer management, and more.

IZEA Creator Marketplace

IZEA.com provides direct access to a database of creators. Find influencers and purchase their listings directly, or post a casting call to get pitches from interested creators.

FormAI

FormAI is the best of AI, custom-built for influencer marketing. These tools are built to supercharge your creativity to bring your brand-influencer collabs to life. Many of our AI features, including text and image generation, are available to try for free at izea.com/ai.

Talking Portraits

Available in FormAI, Talking Portraits can bring your portraits to life. This image-and-text-to-video generator can level up campaign content with just a few clicks.

Get help with the influencer marketing process

Influencer discovery

IZEA helps brands discover influencers of all niches, talents and audience sizes, either by sifting through thousands of influencers in our Marketplace or using our proprietary software and partnerships.

Campaign management

IZEA helps marketers maximize their ROI by using vast resources to bring their creativity to life. IZEA has worked with brands in a wide variety of industries, such as automotive, beauty, tech and fashion. From contract negotiations to influencer communications, IZEA’s Managed Services team can handle it all.

Tracking and measurement

Both Flex and Marketplace make useful data available to users. Through associations, Flex subscribers can see data such as the sales generated by each creator and compare that with payments to help gauge ROI. In the Marketplace, brands can view influencers’ engagement rates, content examples, audience demographics and more. This ensures that brands can get helpful insights into the creators they work with.

Production and content creation

Our Managed Services team can launch a multi-platform strategy based on specific objectives. Content could include sponsored blog posts, social media posts, live streams, podcasts, and events. We can also handle complex, in-person activations, custom content and more, thanks to our Solution Partners and vast experience. IZEA Flex and FormAI both offer AI tools that can streamline and enhance content creation for both brands and creators.

Legal and compliance

As influencer marketing experts, we know the legal practicalities that come into play, especially in highly regulated industries like the financial sector. We strive to educate our users and customers to ensure they have the best experiences with our products and services. In Flex, we have influencer contract templates crafted by influencer marketing legal professionals. On our Managed Services side, we monitor posts for FTC and other legal requirements.

Payment and transaction services

One of the many benefits of using IZEA Flex and the Marketplace is that brands can pay creators through the platforms. In Flex, marketers pay just $2 per transaction, no matter the payment amount. Self-service customers in both platforms can negotiate pricing with influencers.

Shopper marketing tracking

Level up your shopping marketing dollars with IZEA with our diverse influencer network and data partners that can track metrics like sales lift. We can also leverage the power of paid promotion to meet KPIs.

Influencers:

Looking to partner with industry-leading brands? Create your free profile today. 

Marketers:

The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.