Minimalism is becoming more popular, with the #minimalism hashtag on Instagram having more than 25 million posts and the same tag on TikTok having over 3 million views. According to Mint, “When you live as a minimalist, you strive to only use things that serve a purpose. It’s about living simply and having only what you need to go about your daily life.” Minimalist influencers are showing their followers how to do that.
Minimalism is more than just throwing all of your stuff out and not buying anything new for a year. Being a minimalist can affect the way you work, think and even raise your family in your home. More people, especially millennials and Gen Zers, are starting to think about their impact on the environment and how they can take that into their own hands. Check out these minimalist influencers to learn more about the lifestyle.
12 minimalist influencers living well with less
Living Well With Minimalism
Kyleigh of Living Well With Minimalism shares her life as a minimalist, including participating in a fashion minimalism challenge, decluttering, thrifting and slow living. She coaches others on how to live a minimalist lifestyle.
Meagan Harrell
With over 100,000 followers on TikTok, Meagan Harrell creates content around Florida living, minimalism, decluttering and even a little travel. She loves encouraging her followers to think about minimalism when it comes to things like your closet or clutter-free gift ideas. Meagan is also open to working with brands — you can find her profile here!
Shelbizleee
If you’re looking for some serious inspiration for sustainable living and minimalism, Shelbi’s channel Shelbizleee is for you! With 312,000 subscribers, Shebi creates 1-2 videos per week around minimalism and living a more eco-friendly life. Shebi also takes her minimalistic content over to Instagram.
Matt D’Avella
One of the largest minimalism influencers is Matt D’Avella. With over 3 million subscribers on YouTube, Matt shares videos about minimalism in all the ways you can imagine. Incorporating minimalism into humor, filmmaking, personal finance and other lifestyle content, you’re bound to find a video from Matt that strikes up your minimalist inspiration.
Nici Garcia
Nici Garcia, aka FlowerChild_Nic on TikTok, shares real life as a mom of six on her journey to minimalism. Nici has 34,000 followers and creates consistent content showing what her minimalist home looks like and how she keeps everything tidy.
Minimalism Made Simple
This lifestyle blog talks about all things minimalism, including creating a distraction-free environment, reminders to slow down, decluttering tips, and how to live more intentionally. She has a podcast as well.
Ashlynne Eaton
If you’re looking for aesthetic minimalism vibes then Ashlynne Eaton’s channel is for you. With over 27 million views, Ashlynne’s channel is full of beautiful videos showing you how to incorporate minimalism and intentional living into your own life.
Our Minimalist Life
This minimalist mama is just looking to live a simple life with her family. Carleen of Our Minimalist Life on TikTok shares just that: her real life with her family and how they incorporate simple living. She shares what inspired her to start her minimalism journey, decluttering tips and her home remodeling.
Margaret Matheny
Minimalism and simple living are incorporated into all of Margaret Matheny’s content on YouTube, but you can even search for her minimalism specific playlist. With almost 30,000 subscribers and over 1 million views on her channel, Margaret is well on her way to making a name for herself on YouTube.
Slice of Light
If you’re looking for tips and tricks on how to become a minimalist or incorporate simple living into your current life, the channel Slice of Light by Elin is for you. Elin uploads weekly videos showing you exactly what you’re doing wrong and simple tricks on how to live more intentionally.
Benita Larsson
The Scandinavian lifestyle is extremely popular in home design, and this Swedish YouTuber brings you that style with some minimalism sprinkled in. Benita’s channel is minimalistic in itself with simple videos and thumbnails. She offers tips on reducing visual clutter, gives room tours and shares what her closet looks like.
Minimalism can be so much more than getting rid of more stuff. Brands that are willing to work with minimalist influencers are able to show their innate importance and why that product is necessary in simple living. We hope one of these minimalist influencers will help inspire you.
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