Meta AI Tools: Can Brands and Influencers Use Them?

It makes sense that Meta, which owns Facebook, Instagram and Threads, would invest in artificial intelligence tools for brands and influencers. After all, the company is making $0.93 per person per hour with Facebook and Instagram, compared to YouTube’s ($0.13) and TikTok’s $0.16. 

Here’s a look at Meta’s AI tools for brands and influencers. 

What are Meta’s AI tools?

AI Sandbox

In May 2023, Meta launched AI Sandbox, a sort-of playground for brands looking to experiment with the content creation process. Three tools are currently available to brands and influencers:

Text variation

Simply enter your ad copy, and Meta’s AI-powered tool will suggest variations to consider. Give feedback by clicking either “Not great” or “Looks good” beneath each suggestion. Brands and influencers can use multiple versions of the ad copy to test which messaging works best.

Background generation

Describe the background you’re aiming to create by inputting text in the prompt boxes. You’ll get multiple images to choose from or test against one another in your campaign.

Image outcropping

Crop images to fit size and layout recommendations on Facebook and Instagram. 

Meta Advantage 

Looking to automate parts of the creative ad process to optimize your ad campaigns? Meta’s Advantage suite of tools uses AI solutions to executive specific campaign strategies around automation for your audience, creative process, destination, placement, and budget. 

Audience 

• Detailed targeting: This option improves campaign performance by showing your ad to additional people if Meta’s AI-powered system determines that you’re likely to get more or cheaper results against your optimization goals compared to what you defined in your detailed targeting selections.
• Custom audience: This option allows Meta’s delivery system to expand the audience to improve delivery performance using your custom audience as a source. 
• Lookalike: Using the parameters you selected for your lookalike audience, Meta’s ad delivery system uses the custom audience to find better performance opportunities.

Creative

• Advantage+ catalog ads: If your brand has a variety or large volume of products, this tool can help you scale your ads to automatically deliver relevant services or offerings to consumers based on their interests, intention, and actions. No more creating individual ads for each item you sell when you can create a catalog of everything.
• Advantage+ creative: Automatically transform your images and videos with standard enhancements, image brightness and contrast, music, and 3D animation.
• Advantage+ creative for catalog: Deliver a personalized version of your ad to each viewer based on the format and creative they’re most likely to respond to. 
• Advantage+ international catalog ads: Ensure that ads are automatically shown with relevant items from your catalog with language, currency, and other information that’s correct for their country for language.

Destination

• Shops ads: Use this tool to increase conversions by automatically sending prospects to your website or shop, the latter of which allows them to check out on Facebook or Instagram.
• Website and app: This tool optimizes conversions on both your brand website and app in a single campaign.

Placement

• Advantage+ placements: Choosing this tool allows Meta’s delivery system to make the most of your budget while increasing your ad’s exposure. Your ad will be seen on all placements available for your settings on Facebook, Instagram, Messenger, and Meta Audience Network. 

Budget

• Advantage campaign budget: Set a central campaign budget to distribute funding in real time to ad sets with the best opportunities for the duration of your campaign. 

Meta Advantage+

If single-step solutions sound too time-consuming, you can choose to apply artificial intelligence across your entire campaign with a package of complete solutions under Meta Advantage+. 

App Campaigns

Maximize the performance of your app install campaigns with the power of machine learning with this alternative to manual app ads. You’ll save time and money with fewer inputs during your campaign’s creation, simplified ad templates that pull images and details from your catalog, customized reports, low-cost bid strategies, and more.

Shopping Campaigns

Designed to be “the most efficient solution for performance-focused advertisers looking to drive online sales,” this product uses machine learning to help brands reach audiences efficiently and with less set-up time. Among its many benefits, Meta Advantage+ shopping campaigns let brands test up to 150 creative combinations and deliver their highest-performing ads; identify your highest-value customers across all of Meta’s family of apps and services with minimal input; and combine existing customers and prospects under one campaign with personalized products from your catalog. 

IZEA’s Managed Services and paid media teams are ready to help you optimize your campaigns on Meta platforms. And while Meta’s AI tools are primarily optimized for its platforms, influencers and brands can use other options, like AI Briefs in Flex and FormAI, to create content for any platform. Create beautiful images in a variety of styles and generate persuasive copy for Instagram posts, TikTok captions, blog posts, product reviews and more in seconds. With the power of artificial intelligence at your fingertips, you’ll be saving time and frustration while maximizing your reach, your budget, and your results.