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The skincare niche is not limited to women; plenty of male skincare influencers have grown audiences by sharing their beauty secrets. From product reviews to detailed routines, these skincare influencers connect with their followers by showcasing their favorite skincare brands and tips.

Top 12 male skincare influencers in 2023

Bart Kaczanowicz

Bart is one of the most popular faces in the skincare industry and has grown his platform by sharing his in-depth product reviews and passion for finding ways to create flawless skin. Bart has more than 30.6K followers who see his skincare guides for men and more.

Jake Jamie — The Beauty Boy

Known on TikTok as “the beauty boy,” Jake created a name for himself by being the co-creator of the watermelon mask that previously went viral. He has amassed 2.4 million followers since. His feed highlights how fun skincare can be as he tries trending products, includes family and friends in his skincare routines, and stays up to date with current trends.

James Welsh

James is considered to be a go-to male skincare influencer for more than 1.48 million YouTube subscribers. This skincare enthusiast dives into popular products and reviews the ingredients in products. He shares informative posts about the latest skincare trends.

Sean Garrette

Sean is a New York-based esthetician, Dior skincare expert, and the founder of his skincare line. On Instagram, he has more than 95K followers. His in-depth product reviews highlight brands and his knowledge of perfecting skincare routines. The influencer has partnered with many major brands to represent their newest products.

Wayne Goss

With more than 15 years of experience working in the beauty industry as a makeup artist, it is safe to say that Wayne has become an expert at all things skincare. More than 3.99 million subscribers see his flawless naked skin and detailed tutorials on perfecting a great glow.

Matt Randon

Over 894K TikTok followers consider Matt to be their “beauty fairy Godmother.” Matt, or “Mama Random,” uses his popular TikTok platform to entertain and educate his followers on skincare. His posts are often stitches and duets, and he shares his honest opinions.

Yashwant Singh

Yashwant is an Indian male skincare influencer with a modern and aesthetically pleasing Instagram grid that has also caught the eyes of more than 43K followers. Yashwant advocates for SPF and creating a healthy skin barrier and enjoys teaching others how to do just that through his detailed product reviews.

Hyram

Hyram considers himself to be “just an average skincare addict” but more than 6.1 TikTok million followers can agree that he is way more than that. Hyram is creative when it comes to skincare content and creates reviews that rate skincare products in an exciting way that keeps his followers engaged.

Dr. Mark

Dr. Mark, or “Dermarkologist,” is a TikTok influencer who educates others to help them create the skin they want through healthy products. Dr. Mark has over 785K followers who watch reviews of different countries’ products, skincare advice for parents, and skincare routines.

Dr. Chris Tomassian

As a board-certified dermatologist and founder of his practice facility, Dr. Chris is a well-known male skincare influencer and advocate for healthy routines. Dr. Chris’ recommendations have entertained more than 593K followers on Instagram as he shares his personal routines and answers common skincare-related questions.

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