Skip to main content

Though not exclusively for women, the beauty industry markets heavily toward them. The industry is quickly changing, with several top brands selecting male beauty influencers to join their campaigns. While the pool of men and boys with a passion for makeup is still small in comparison to their female counterparts, the number goes up each day. Check out these top male beauty influencers inspiring people around the world with each social media post.

25 Top Male Beauty Influencers

James Charles

Before he was even out of high school, James Charles became one of the top male beauty influencers on social media when he was named the first male ambassador for CoverGirl. He’s since racked up 4.4 million Instagram followers and 4.1 million YouTube subscribers. Fans love his tips, tricks, and tutorials.

Manny Gutierrez

Manny Gutierrez started showing off his makeup skills on Instagram, where he has more than 4.6 million followers. He then went on to make YouTube beauty videos, and amassed 4.7 million subscribers. As one of the top male beauty influencer he has several brand partnerships, and is an ambassador for Maybelline.

Jeffree Star

Jeffree Star started his career on MySpace in the early days of social media, as a singer/songwriter. He went on to launch a YouTube channel in 2006, where he uploads makeup tutorial vids for his 6.7 million subscribers. He’s since grown into one of the top male beauty influencers with his own line of cosmetics.

Lewys Ball

London-based beauty blogger Lewys Ball became the first male face of Rimmel cosmetics in 2017. The teen makeup vlogger uploads weekly makeup tutorials, tips, and tricks to his YouTube channel, where he has 285,000 subscribers.

Gabriel Zamora

Gabriel Zamora is a self-taught makeup artist who made a name for himself on social media before becoming an in-house stylist for Ipsy. As one of the top male beauty influencers he shows off his looks to more than half a million followers on Instagram, and 364,000 YouTube subscribers. He reaches a broad audience by posting content in both Spanish and English.

Patrick Starrr

With 3.6 million YouTube subscribers, there’s no doubt that Patrick Starrr is a top male beauty influencer. He specializes in contouring and highlighting, but uploads all kinds of makeup videos that are easy for anyone to follow — breaking it down brushstroke by brushstroke.

Reuben De Maid

Ruben De Maid is one of the youngest male beauty influencers on social media. He first came into the spotlight as a 12-year-old singer on “The Ellen DeGeneres Show” in 2017. Fans were quick to notice his flawless makeup, which he applies himself. He uploads tutorials on YouTube, and has more than two million views.

Bretman Rock

Bretman Rock started posting makeup tutorials when he was just a teenager in high school. He’s since gained more than 9.5 million Instagram followers and 2.9 million YouTube subscribers. He uploads tutorials and product hauls, and his videos always have a good dose of humor.

Thomas Halbert

Thomas Halbert’s YouTube videos have racked up more than 12 million views since he launched his channel in 2015. He loves to experiment with makeup, and frequently posts his looks on Instagram, where he’s gained 381,000 followers. As a top male beauty influencer, he hopes to change the way the beauty industry markets its products.

Alexander Rivera

Better known on social media as Alex Faction, Alexander Rivera is a Chicago-based professional makeup artist who does it all, from glamorous looks to special effects. He racked up over 13 million views on his videos, and fans love his product review and recommendation video series titled “Alchy Hauls.”

Victor Ramos

Victor Ramos has nearly 30,000 followers on Instagram thanks to his collaboration with Make Up For Ever. He’s talented with contouring, highlighting, brows, and more. Victor has helped increase diversity in the beauty industry by collaborating with brands that offer shades for a larger array of skin colors.

Lou Flores

Lou Flores is a celebrity makeup artist who showcases his skills on Instagram to more than one million followers. He offers quick tutorials for things like smoky eyes and perfect winged eyeliner, and makes it easy to copy the looks by listing all of the products he uses.

Jake-Jamie Ward

Jake-Jamie Ward goes by the title Beauty Boy on social media. He rose to prominence when he started the online movement known as #MakeupIsGenderless. He went on to become the male face of L’Oreal UK, and now has 153,000 Instagram followers and more than 1.4 million views on his YouTube channel.

Arabia Felix

Arabia Felix is a Middle Eastern makeup artist known for his stunning drag makeovers. He’s been doing makeup and drag since his teen years even though he lives in a part of the world that isn’t open and accepting of his passion. His hair and makeup tutorials — including how to get perfect curls on a synthetic wig — have reached more than five million views on YouTube.

David Sternberg

When it comes to makeup, David Sternberg — also known as UltraViolentMakeup — is an artist. His stunning and colorful makeup skills brighten up any Instagram feed, and he has over 110,000 followers. His creative styles truly stand out.

Angel Merino

Based in Los Angeles, Angel Merino is a makeup artist to the stars. He has his own cosmetics line called Artist Couture, and has partnered up with Sephora to promote it. He showcases his talent to more than 1.3 million followers on Instagram.

Zachary Edward

Zachary Edward is another Los Angeles-based makeup artist and beauty influencer. He offers tips, tricks, and product recommendations on Instagram to his more than 55,000 followers. He’s collaborated with several other top male beauty influencers, including Patrick Starrr.

Wayne Goss

With more than 3.1 million subscribers and 424 million views on his YouTube channel, Wayne Goss is one of the most popular male beauty influencers on social media. He’s been on the platform for a decade, and has taught millions of people how to do everything from choosing a foundation to copying Kim Kardashian’s looks.

Jordan Liberty

Unlike many of the other beauty influencers on the list, Jordan Liberty showcases his skills on diverse models rather than on himself. The professional makeup artist and photographer has more than 479,000 subscribers on his YouTube channel, where he uploads tutorials, product reviews, and more.

Michael Finch

Michael Finch is one of the few male beauty influencers from Australia. He creates tutorials, vlogs, Q&As, product reviews, and more for YouTube, where he has more than 848,000 subscribers and 70 million views.

Alan Macias

Known as Alannized on social media, Alan Macias got his inspiration by watching and following other beauty influencers. He’s since gained more than 442,000 Instagram followers of his own. In addition to being a top male beauty influencer, Alan released his own line of cosmetics in collaboration with Laura Geller.

Jack Emory

Jack Emory is a top male beauty influencer who not only shows off his makeup skills, but also spreads the message of loving yourself and having a positive outlook on life. He has more than 505,000 followers on Instagram.

Ariel Diaz

Ariel Diaz is a freelance makeup artist who got started in the field by chance. He was always an artist, then discovered his makeup skills when he did Halloween makeup at his mother’s school. He took off with it, and now creates stunning re-creations and original looks. These are all showcased on Instagram, where he has over 550,000 followers.

Jack From the UK

Despite not even being a teen yet, Jack is already one of the top male beauty influencers, and many people’s go-to makeup guru on social media. His skills are flawless, and he makes it look effortless. He already has more than 436,000 followers on Instagram, and hopes to one day do Kylie Jenner’s makeup.

Jake Warden

Jake Warden is another young makeup artist. His Instagram account has more than 2.2 million followers, and he posts photos of his makeup looks, quick tutorials, and product recommendations. He also has comedy and challenge videos on YouTube that show he’s just an average teenager.