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Are you looking to add a touch of sparkle and style to your social media feed? Male beauty influencers are taking over the world, presenting captivating visual content that’s sure to entertain followers. We’re highlighting our top picks for male beauty influencers creating vibrant makeup tutorials and skincare advice, high-quality eye looks and more.

Top male beauty influencers to follow

Jake-Jamie Ward

Famous on TikTok for co-creating the viral watermelon face mask, Jake-Jamie has gained the attention of more than 2.2M followers and more than 629K Instagram followers as well. He rose to prominence when he started the online movement known as #MakeupIsGenderless. He went on to become the male face of L’Oreal UK.

Victor Ramos

Victor has nearly 151K followers on Instagram thanks to his collaboration with Too Faced. He’s talented with contouring, highlighting, brows, and more. Victor has helped increase diversity in the beauty industry by collaborating with brands that offer shades for a larger array of skin colors.

Alexander Rivera

Better known on social media as Alex Faction, Alexander is a Los Angeles-based professional makeup artist who does it all, from glamorous looks to special effects. He racked up over 214K Instagram followers. Fans love the creative looks he comes up with and the tutorials he posts along the way.

Reuben De Maid

Reuben is one of the youngest male beauty influencers on social media. He first came into the spotlight as a 12-year-old singer on “The Ellen DeGeneres Show” in 2017. Fans were quick to notice his flawless makeup, which he applies himself. He uploads tutorials on YouTube, and has more than 217K subscribers.

Patrick Starr

With 4.32M YouTube subscribers, there’s no doubt that Patrick Starr is a top male beauty influencer. He specializes in contouring and highlighting, but uploads all kinds of makeup videos that are easy for anyone to follow — breaking it down brushstroke by brushstroke. He often showcases his own products in his tutorials as well.

Gabriel Zamora

Gabriel is a self-taught makeup artist who made a name for himself on social media before becoming an in-house stylist for Ipsy. As one of the top male beauty influencers he shows off his looks to more than 741K followers on Instagram, and 754K YouTube subscribers. He reaches a broad audience by posting content in both Spanish and English.

Lewys Ball

London-based beauty blogger Lewys became the first male face of Rimmel cosmetics in 2017. The teen makeup vlogger uploads weekly makeup tutorials, tips, and tricks to his YouTube channel, where he has 514K subscribers.

Jeffree Star

Jeffree started his career on MySpace in the early days of social media as a singer/songwriter. He went on to launch a YouTube channel in 2006, where he uploads makeup tutorial vids for his 15.9M subscribers. He’s since grown into one of the top male beauty influencers with his own popular line of cosmetics.

Manny Gutierrez

Manny started showing off his makeup skills on Instagram, where he has more than 4.1M followers. He then went on to make YouTube beauty videos and amassed 4.86M subscribers. As one of the top male beauty influencers, he has several brand partnerships like Maybelline and is the founder of Lunar Beauty.

James Charles

James became one of the top male beauty influencers on social media when he was named the first male ambassador for Cover Girl and has only continued to gain people’s attention with his talent. As one of the most well-known male beauty influencers he has racked up 21.9M Instagram followers and 23.8M YouTube subscribers. Fans follow along as he shares his tips, tricks and tutorials.

Arabia Felix

Arabia is a Middle Eastern makeup artist known for his stunning drag makeovers. He’s been doing makeup and drag since his teen years even though he lives in a part of the world that isn’t open and accepting of his passion. His hair and makeup tutorials — including how to get perfect curls on a synthetic wig — have reached more than 3M views on YouTube.

Angel Merino

Based in Los Angeles, Angel is a makeup artist to the stars. He has his own cosmetics line called Artist Couture and has partnered up with Sephora to promote it. He showcases his talent to more than 1.3M followers on Instagram.

Zachary Edward

Zachary is another Los Angeles-based makeup artist and beauty influencer. He offers tips, tricks and product recommendations on Instagram to his more than 47.4K followers. He’s collaborated with several other top male beauty influencers, including Patrick Starrr and continues to share his grunge style with his followers.

Wayne Goss

With more than 3.97M subscribers and 561M views on his YouTube channel, Wayne is one of the most popular male beauty influencers on social media. He’s been on the platform since 2008, and has taught millions of people how to do everything from choosing a foundation to copying major celebrity looks.

Jordan Liberty

Unlike many of the other beauty influencers on the list, Jordan showcases his skills on diverse models rather than on himself. The professional makeup artist and photographer has more than 453K subscribers on his YouTube channel, where he uploads tutorials, product reviews, and more.

Alan Macias

Known as Alannized on social media, Alan got his inspiration by watching and following other beauty influencers. He’s since gained more than 833K Instagram followers of his own. In addition to being a top male beauty influencer, Alan released his own line of cosmetics in collaboration with Laura Geller and is an ambassador for Nova Beauty.


Despite being a young male beauty influencer, Jack is the go-to makeup guru on social media. His skills are flawless and he makes it look effortless. He already has more than 389K followers on Instagram and hopes to one day do celebrity’s makeup.

Jake Warden

Jake is another young makeup artist. His Instagram account has more than 1.3M followers, and he posts photos of his makeup looks, quick tutorials, and product recommendations. He also has comedy and challenge videos on YouTube that show his humor and passions.

Jonathan Lam

Jonathan joins our list as a popular male beauty influencer on TikTok and Instagram who loves sharing his talents for makeup and photography with the world. As he has shared tutorials showcasing his favorite products and styles, he has gained a following of more than 273.6K on TikTok and 58.6K on Instagram.

Christian Perez

Popular on social media as “Indigotohell”, Christian has built up his brand across multiple social media platforms as he shares his talented recreations and beautiful looks. As he uploads tutorials, product reviews, and costume makeup designs, he has gained a following of more than 234K on Instagram, more than 328K on TikTok, and more than 219K subscribers on YouTube.

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