It’s clear that loungewear is having a moment right now, with fashion influencers keeping followers in the loop on the latest trends. Loungewear influencers are sharing the most comfortable styles from their unique points of view. Whether you represent a fashion brand or want work-from-home outfit inspiration, these cozy but stylish influencers can help.
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12 loungewear influencers sharing their outfits
Courtney Cahoon
Courtney is a beauty and lifestyle influencers creating a variety of TikTok content. From makeup routines and shopping trips to loungewear and activewear reviews, Courtney has got you covered. Her videos often include her trendy lounge sets and comfy clothes.
Matilda Djerf
As the creator and founder of the popular clothing brand Djerf Avenue, Matilda uses her Instagram platform to showcase some of the comfy and fashionable pieces. Matilda posts photos of her trendy outfits around different cities. The Danish influencer showcases her sophisticated yet casual loungewear pieces for more than 2.9M followers.
Ashley Merrill
Known for creating the popular loungewear brand Lunya, Ashley wears some of the best lounge sets. Ashleshows the most popular pieces from her brand, encouraging her followers to experience the comfort. Lunya makes laidback pieces made of luxurious materials and fabrics.
Darcy McQueeny
Darcy is one of TikTok’s most popular “It” girls, featuring all things beauty and fashion. The college influencer is known for her trendy fashion and wearing some of the best loungewear sets and sweats. Darcy has more than 1.2M followers who get her recommendations for hoodies and sweatsuits. Whether you are looking for Amazon loungewear or stylish new sets, Darcy has got you covered.
Daryl-Ann Denner
As the creator of Nuuds, a new loungewear brand, Daryl-Ann is one of Instagram’s most popular loungewear influencers. She has shared her family and life experiences with more than 1.3M followers for many years. Her new loungewear brand is full of staple basics that you need in your closet. The neutral-toned loungewear sets are designed to make everyone feel their most comfortable.
Cat — thatgirlcarlie
Known on TikTok as “that matching set girl,” Cat shows her love for comfy clothes. The TikTok influencer, who has more than 398K followers, features comfy clothes that we all should have in our closets. If you’re looking for a cozy and comfy sweater or a matching set to help you feel more put together at home, Cat is the creator for you.
Toni Sevdalis
Since 2009, Toni has been creating beauty and lifestyle content for more than 361K YouTube subscribers. Some of her best posts are those that are focused on trendy and comfortable styles. From luxury brands to Amazon, Toni tries all of the most popular comfy clothes. Her channel consists of try-on videos and loungewear hauls that are bound to inspire your next shopping spree.
Vanessa — Vagabond
Vanessa is the owner of the popular Black female-owned loungewear brand named Vagabond. She takes to TikTok to share her brand with more than 56K followers. Her feed is full of stylish pieces in a variety of colors. From bubblegum to spice and sand, Vagabond has all the colors in loungewear.
Sofie Backlund
Known for her lifestyle and clothing videos, Sofie is a loungewear influencer on TikTok. Sofie’s TikTok page features trendy products and styles that more than 33K followers watch. When she isn’t styling comfy clothes, she is often wearing them in her content.
Kim Kardashian
As the iconic queen of loungewear, Kim owns arguably the most famous loungewear brand today. She often shows off the newest styles of her luxury loungewear brand, Skims. With more than 345M followers on Instagram, Kim is one of the most popular influencers on the platform.
Lauren Kay Sims
With more than 548K followers, Lauren takes to Instagram to share her life and love for stylish outfits. Lauren shows everyday looks, often including comfy loungewear. From fashionable sweatsuits to cozy airport outfits, Lauren shares it all. Whether you’re looking for cute clothes to wear at home or learning how to dress up loungewear for a more sophisticated look, Lauren can help.
Naomi Boyer
Since 2006, Naomi has built one of the most popular and successful fashion YouTube channels. With more than 497K followers, Naomi shares some of the trendiest styles and affordable fashion. When it comes to loungewear, Naomi is a pro. She reviews popular loungewear brands in her videos, like Skims, and shows how she styles comfy pieces. Her YouTube channel is the place to go if you are looking to elevate your loungewear game and learn how to style comfy pieces correctly.
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