Hispanic women continue to make waves on social media, sharing their lives on platforms such as TikTok, Instagram and YouTube. Their diverse cultural backgrounds provide a fresh take on fashion and beauty, even inspiring fashion trends — much like how Mexico’s Chicano style made its way into Los Angeles street style. It’s safe to say that Latina fashion influencers are here to stay, as they diversify the United States’ fashion scene. Check out 2023’s top Latina fashion influencers, some of whom you can collaborate with today.
Top Latina fashion influencers inspiring others
Angela van Tijn — One Smiley Monkey
With just about 50K Instagram followers, Angela is a veteran in the influencer space, having started her journey back in 2011. She offers a variety of content spanning from relatable Instagram Reels and home decor to must-try recipes and comfortable fashion. Parenting tips and DIYs can be found on her website, One Smiley Monkey. As a Latina living in Canada, she brings a unique perspective to her posts.
Jeannette Kaplun
Jeannette is a trailblazer in the Chilean American community, as she has been featured in Forbes Magazine’s #next1000 list and is the founder of the blog Hispana Global. Based in Miami, she shares her inspiring and empowering stories with her nearly 37K Instagram fans, motivating people to live their lives to the fullest. While Jeannette’s content covers a mix of interests, she always makes space for fashion on her feed; just take these tips for styling a classic white dress.
Paula Almeida
Brazilian model Paula has been the cover of Red Magazine, modeled for Marie Jo and even has a mural of herself in Amsterdam. Needless to say, she is a Latina making strides in the influencer space. Paula’s 61.2K Instagram followers can expect modeling shots of designer clothing, as well as personal shots of more practical and comfortable clothing. She always makes sure to tag her outfit details on her Instagram posts.
Glenne Martinez — Glenne Wears
Micro-influencer Glenne inspires her dedicated 4.5K TikTok followers through self-confidence and fashion tips. This Peruvian beauty takes her followers along every morning to figure out her sophisticated workday and fun weekend outfits, styling specific pieces in the process. She is also a big proponent of thrifting for sustainable and inexpensive clothing options.
@glennewears GRWM for a day in NYC✨ #fyp #grwm #ootd #grwmroutine #ootn #fashiontiktok #outfitoftheday #outfitinspo #styling #nyc ♬ 6am In Sausalito - Larry June
Jillian Mercado
Jillian is a Dominican model, actress and disability rights activist with nearly 350K Instagram followers. She was diagnosed with muscular dystrophy as a child and sought to challenge the fashion industry’s ableist beauty standards. Appearing in campaigns for Target and Nordstrom and featured on the covers of Teen Vogue, Glamour and Gay Times, it’s clear that Jillian has achieved her goal.
Wendy Manes
Wendy is a UGC creator who shares fashion, beauty and lifestyle content with her nearly 30K Instagram followers. Her main focus on TikTok is outfits of the day, or “OOTDs,” where she shows off her chic sense of style. Simplicity is key for Wendy. She has collabed with companies like LAFCO New York and EVERYDAZE.
Tamara Avinami
With a YouTube platform of nearly 170K subscribers, Tamara best displays living Miami with her countless beach and city vlogs. She showcases her stylish outfits on Instagram, living in a city with such a blooming design district. College students flock to Tamara’s Instagram for game day fit inspo, as she previously attended Indiana University Bloomington.
Bianca Cortez — Beyond Casual B
Mexican American influencer Bianca has a natural eye for style, which is why 180K Instagram fans tune in to her fashion and lifestyle posts. She gives clothing and product recommendations on Pinterest and TikTok, where her followers know to trust her judgment on things like these cute summer accessories. On her website, Beyond Casual B, Bianca types up these recommendations in a blog format, like these tips on how to transition from a summer to a fall wardrobe.
Fernanda Giménez
Born in Uruguay and living in Miami, Fernanda recently went viral for her beauty and trendy fashion. She now has over 8.5M Tik Tok followers and 830K Instagram followers, both platforms where she shares OOTDs like this one in Rome. Fernanda’s newfound fame has given her invites to high-profile events and movie premieres.
Monica Veloz — MonicaStyle Muse
Afro-Latina blogger Monica mixes fashion, parenting and beauty content on her YouTube channel with 418K subscribers. She tries fashion trends so you don’t have to, just like this Forever 21 x Baby Phat collection. On Instagram, Monica shares fit pictures, looking gorgeous and embracing her pregnancy belly in this snap.
Santina Rizzi — Sanrizzle
Known as “Sanrizzle” to her nearly 550K TikTok fans, half-Cuban and half-Italian Santina gives a glimpse into the life of a social media manager. She runs the famed Dr. Miami’s TikTok account, producing hilarious content that stars the plastic surgeon. Santina is also in charge of the socials for Bellows Film Lab, a film developing company based in Miami. Outside of work, she takes her followers along to pick out her outfits of the day. Since part of her job is to be a social media personality, there is no business casual needed. Santina takes Miami’s tropical weather into account when choosing her fits, often sporting the “little top, big bottoms” look.
@sanrizzle Im back on my GRWM grinddddd
♬ Sex and the City (Main Theme) - TV Sounds Unlimited
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