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Audience is important when it comes to influencer marketing. If your brand is targeting just one demographic or just one language, you might be missing out. If you’d like to reach Spanish-language speakers, it pays to connect with Hispanic influencers. Here are the top Hispanic influencers on YouTube, Facebook, Instagram and Pinterest.

Top 33 Hispanic influencers to follow

Indiana Vargas

Indiana is a college student and content creator with 100.6K TikTok followers. She attends Harvard University and creates videos sharing her personal life and experience with the college admissions process. Her page is a source of inspiration for young students as she posts content such as her valedictorian speech as a first-generation Mexican immigrant, the stats that got her into Harvard and her college acceptances to multiple prestigious schools.

German Garmendia

German, aka JuegaGerman, is a singer, gamer and comedian. As one of the top Hispanic influencers on social media, his channel has 51.1 million subscribers, along with an Instagram following of 17.7 million. Followers tune in to hear his latest songs and to see his comedic sketches and gaming streams.

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Mariale

Mariale is a beauty vlogger and one of the top YouTube Hispanic influencers with nearly 15.2 million subscribers on her YouTube channel, 6 million followers on Instagram, and almost 4.7 million on TikTok. Her videos include beauty tutorials, hacks and DIY tips. She also posts reaction videos on YouTube.

Maiah Ocando

Maiah is an actor, vlogger and one of the top Hispanic influencers on YouTube with almost 806K subscribers and more than 364K followers on Instagram. Her videos include weekly talk shows, podcasts, and instructional and lifestyle videos.

Kathy Cano Murillo — Crafty Chica

Kathy, aka the Crafty Chica, has a knack for arts and crafts — and her followers love it. As a DIY and crafts-focused influencer, she’s pretty popular on Pinterest, with more than 39.6K followers. She also has a YouTube channel with 37.3K subscribers, an Instagram account with 74K followers and a TikTok profile with 44.2K followers. She also runs a ceramics business and has published several books.

Olalla Lopez

Olalla’s YouTube channel, Caeli YT, has more than 15.4 million subscribers, her Instagram has 8.8 million followers, and her Tiktok has 6.8 million followers. Although she’s also a beauty vlogger, people are drawn to her sense of humor, and she makes music, too.

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Bethany Mota

Bethany started her YouTube channel in 2009 as a way to escape the pressures of being bullied, and she rapidly gained a following that loved her upbeat messaging. She’s best known for her “haul” videos, showing off her stylish online purchases, but she also uploads DIY fashion ideas, makeup and hair tutorials, recipes and more. These days, her YouTube channel has 9.42 million subscribers, her Instagram has 4.6 million followers, and her Tiktok has 186.4K followers.

Tiffany Garcia — iHasCupquake

Nearly 1.27 million people have subscribed to Tiffany’s (aka iHasCupcake) YouTube channel to catch her latest gaming, art, baking, and beauty videos. As a new mom, she also shares her journey.

Ruben Doblas Gundersen — elrubiusOMG

Ruben has more than 40.4 million YouTube subscribers and 6.6 million TikTok followers. He’s primarily a gaming influencer, although he does keep fans laughing with some comedy videos and takes time to answer fans’ questions.

@rubius

Pero de quien es la casa??? 👮‍♀️🚨 @Will Smith

♬ sonido original - Rubius

LeJuan James

Former Vine star LeJuan James got his name from a certain NBA star, and he rose to fame thanks to short videos that he claims “represent Hispanics around the world.” Although Vine is no more, this top Hispanic influencer has more than 2.8 million followers on Instagram, more than 3 million followers on Facebook, 845.5K followers on Tiktok, and 341K subscribers on YouTube. He also published a book about what it’s like to be Hispanic.

@lejuanjames

Back to School with Hispanic Parents 😂 #TeamLeJuan #fyp #LeJuanJames

♬ original sound - LeJuan James

Tejeda Ruiz — Dulce Candy 

Tejeda, aka Dulce Candy, started as a beauty vlogger and had a YouTube channel of over 2.07 million subscribers. However, she also has created another one titled “Sweet Soul by Dulce Candy” which focuses on self-care, self-love and healing. She mainly makes content about manifestation, journaling, yoga, healthy recipes, and more, but also occasionally posts beauty, lifestyle and fashion videos.

Enchufe TV

Enchufe TV is the work of a group of Ecuadorian influencers and comedians. The YouTube channel has over 27.5 million subscribers and an Instagram following of 4.2 million. Their channel features a series of comedy sketch videos in Spanish.

Guillermo Diaz

Guillermo, also known as Willyrex, started as one of the biggest gaming influencers on YouTube. Now, he also creates content about NFTs and life as a husband and father. His Minecraft videos have earned him 17.1 million YouTube subscribers. He also has large followings on Instagram, TikTok and Twitter.

Jorge Narvaez

Jorge is a single dad who first caught people’s attention with his cover of the song “Home” (originally by Edward Sharpe and the Magnetic Zeros). His parenting-focused channel has more than 633K subscribers. Along with covers of popular songs (many of which feature his daughters singing), he also has videos that offer parenting tips and advice and hosts a podcast.

Luan Palomera — Sticky Tech

More than 10.5 million subscribers tune in to Luan’s YouTube channel, the Sticky Tech. Although he’s mostly known for prank videos, the Sticky Tech also features some cartoons and reviews of discontinued junk foods.

Samuel De Luque

Samuel is a gamer and BFF to Willyrex, whom he has published several books with. He also occasionally makes content about technology. His own gaming channel on YouTube has gained over 34.1 million subscribers.

Mariand Castrejon Castañeda

Mariand is a beauty vlogger. Her YouTube channel, Yuya, has nearly 24.7 million subscribers, along with 16.4 million Instagram followers. She also launched a cosmetics line and shares recipes, fashion and DIY videos.

Nicole Guerriero

Beauty vlogger and influencer Nicole has over 2.71 million YouTube subscribers, nearly 1.7 million followers on Instagram, and almost 313.6K followers on TikTok. She shares everyday beauty and skin-care tips, as well as more complicated, full-face makeup tutorials for Halloween. As a mom and wife, she often talks about her parenting journey as well.

@nicoleguerriero_

#toofacedpartner You see how the new Born This Way Soft Matte foundation leaves the perfect soft matte finish? Very mindful. Very cutesy.✨#tfbornthisway @Too Faced @sephora

♬ original sound - Nicole Guerriero

Gabriel Montiel Gutierrez

Gabriel is the creator behind Werever2morro, one of the most popular YouTube channels in Mexico. It has more than 3.38 million subscribers and over 6 million Instagram followers who highly enjoy his sense of humor and on-camera reactions.

Rocío Mora

Rocío is the blogger and vlogger behind Rocio Isabel, a bilingual YouTube channel and blog dedicated to curly hair care, lifestyle and family content. She now primarily takes to Instagram to share her family-focused lifestyle with her 39.2K followers.

Maya in the Moment

Like mother, like daughter: Maya in the Moment is the YouTube channel created by Crafty Chica’s daughter. It covers plus-size fashion, lifestyle and beauty topics, and it has more than 42.2K subscribers. She is also an actress, singer and podcast host with almost 278K Instagram followers and 225.7K TikTok followers.

David Lopez

David Lopez is another Latino Vine star who turned to Instagram and YouTube sensation after the site’s demise. He has 946K followers on Instagram, more than 1.86 million subscribers on YouTube, and 4.1 million on TikTok, thanks to his short films, skits and scene reenactments. He also shares family content.

Rory Lassanske

Mama Contemporanea is a bilingual mommy blogger and vlogger with more than 44K TikTok followers and 42.8K Instagram followers. Her blog and videos feature recipes, restaurant reviews, parenting tips, travel guides, the occasional haul video, and other lifestyle content.

Adam Ray Okay

Once Adam Ray puts on the makeup and wigs, Rosa takes over, and the results are hilarious. Rosa’s ginormous eyelashes, clawlike nails, and non-stop humor have pushed the San Antonio-born comedian’s following to 5 million on TikTok, 226K subscribers on Youtube and another 1 million followers on his Instagram page. He also talks about his health and self-care journey and other aspects of his life.

Amara Que Linda

This social media star hails from Colombia and has built a considerable following, including 17.8 million followers on YouTube and 4.3 million on Instagram. Wildly entertaining, she uses her sharp sense of humor and creative fashion to draw in her audience and build a colorful feed.

Alejandro Rosario

It seems that there’s no challenge that Alejandro won’t take on. With help from his friends, he fills his Youtube and TikTok posts with comedy skits, challenges and dancing, while his Instagram account is filled with fashion and selfies.

@adamrayokay

feeling like myself againuuUUUH😩😭 thoughts tho?🧍🏼

♬ original sound - ADAMRAY

Kat Stickler

Kat is famous on TikTok for her hilarious content, including reenactions of her Hispanic mother, bringing laughs to over 10.4 million followers. By dressing up as her mom and discussing parenthood-related humor, Kat entertains audiences.

Kim — kimberlymunzz

Kim is a popular lifestyle creator on TikTok who takes her 69.8K followers along with her on her journey as an analyst. She posts positive workout routines and healthy living. She also touches on her Hispanic heritage.

Camila Ramón

Camila is not only a popular fitness influencer on TikTok but also one of the star Peleton instructors. The Hispanic influencer fills her feed with behind-the-scenes content of her workout routines and her bubbly personality outside of the gym for over 204.6K followers.

@camilaramonnn

Yooooooo 😭😭😭😭😭😭😭 I feel so lucky that I get to do this @ such a large scale now but my why has always been a constant and that has not changed. Son ustedes its YOU 🥹🥰😭 thank you for trusting me & thank you for moving with me i have never been more passionate about anything in my life #transformation #peloton #gymmotivation

♬ original sound - CAMILA 🇦🇷

Alejandro Rosario

It seems that there’s no challenge that Alejandro won’t take on. With help from his friends, he fills his Youtube and TikTok posts with comedy skits, challenges and dancing, while his Instagram account is filled with fashion and selfies.

@camilaramonnn

Yooooooo 😭😭😭😭😭😭😭 I feel so lucky that I get to do this @ such a large scale now but my why has always been a constant and that has not changed. Son ustedes its YOU 🥹🥰😭 thank you for trusting me & thank you for moving with me i have never been more passionate about anything in my life #transformation #peloton #gymmotivation

♬ original sound - CAMILA 🇦🇷

Brittney — brittneygarciadumas

Brittney is an empowering influencer with a passion for discussing feminism, life as a single mom, work and more with over 84.9K followers. Her TikTok shares her Hispanic heritage and showcases her knowledge of business.

Doris Jocelyn 

Doris is a Hispanic beauty influencer who shares curated content capturing her abilities to create intricate makeup looks. She takes to YouTube, Instagram and TikTok to share her beauty inspiration and Hispanic heritage with millions of followers.

@dorisjocelyn

Mi patria no conoce límites ¡VIVA MÉXICO! 🇲🇽✨ #trendmexa #princesaazteca

♬ sonido original - DorisJocelyn🦩

Jools LeBron

Known for her iconic “How to be demure at work” post that went viral back in August, Jools is now a Tiktok sensation. The Puerto Rican creator uses her platform to keep over 2.2 million followers engaged by showcasing her sense of humor and features beauty brands along the way.

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