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Starting Mar 22, 2021, anyone who shows their COVID-19 Vaccination record card at Krispy Kreme will receive a free original glazed doughnut. Krispy Kreme announced its sweet vaccine incentive is designed to support those who decide to get vaccinated. Customers simply show their CDC vaccination record card at check out to receive their doughnut. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for Krispy Kreme after people shared their reactions to the incentive.

Also trending this week on BrandGraph were brands like Black Widow and the Orlando Magic. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:

Trending Brands for the Week of March 22, 2021

  1. Krispy Kreme
  2. Black Widow
  3. Orlando Magic
  4. The Suicide Squad
  5. Cinnamon Toast Crunch

Krispy Kreme trended on BrandGraph and social media following its free doughnut announcement. Customers with a CDC COVID-19 vaccine card are eligible to participate in Krispy Kreme’s delicious offer. Customers are allowed to present their card once a day to receive the reward, no purchase necessary. There’s also a special promotion for individuals who don’t want to get vaccinated. Vaccinated or not, customers can get a free original doughnut and medium brewed coffee every Monday from Mar 29 through May 24, 2021.

Top Content for Krispy Kreme

Marvel’s Black Widow movie finally has a release date. The first film in MCU’s Phase Four trends on social media following the announcement. Black Widow’s release was pushed back for almost a year due to the COVID-19 pandemic. The film is set to release both in theaters and on Disney+ with Premier Access starting Jul 9, 2021. Marvel fans have begged for a solo Black Widow movie since Natasha Romanoff first appeared in Iron Man 2. Black Widow stars Scarlett Johansson, Florence Pugh and David Harbour.

Top Content Black Widow

The Orlando Magic trended on BrandGraph and social media after shuffling up its roster. The Magic traded three of its starters to different teams during the 2021 NBA trade deadline. Magic fans shared their support for Aaron Gordon, Evan Fournier and Nikola Vučević on social media after the players announced their departure from Orlando. NBA fans also expressed their excitement and confusion about the trades. Some fans feel that Magic was inching closer to being a better team. Others feel the trades were necessary especially after the Magic’s recent losing streak.

Top Content for the Orlando Magic

The trailer for The Suicide Squad dropped on Mar 26, 2021. DC Comic fans shared their reactions to the trailer shortly after it was released. Fans are especially impressed with how different the standalone sequel feels from the first movie. The first Suicide Squad, which premiered in 2016, received negative critiques despite being a box office success. The Suicide Squad will run simultaneously in theaters and on HBO Max starting Aug 6, 2021. The film features a star-studded cast with Margot Robbie reprising her role of Harley Quinn. Pete Davison, Idris Elba and John Cena also make their DCEU debut with The Suicide Squad. Cena is also appearing in a spin-off series on HBO Max as his character Peacemaker.

Top Content for The Suicide Squad

BrandGraph also recorded a spike in social media content for Cinnamon Toast Crunch. The cereal brand is under fire after Jensen Karp, writer and podcaster, tweeted pictures of cinnamon-sugar coated shrimp tails. Karp alleged that he found the shrimp tails and other mysterious black items in his Cinnamon Toast Crunch cereal. Cinnamon Toast Crunch released a statement on Twitter maintaining the alleged contamination did not occur at its facility. The incident went viral on social media and was even covered on international news channels.

Top Content for Cinnamon Toast Crunch

BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.

Those interested in learning more about BrandGraph Trends can request a product demonstration at