“New technologies are ushering in the promise of alternate realities”–Carl Childers, IZEAFest.
As content creators and brands it is mission-critical to connect with our audiences through experiences that people love and in ways that bridge the gap between what we create and what customers want. How do we do this? We shape our content in ways that are immersive, authentic and relevant. Enter Augmented Reality (AR). And as Carl Childers told the IZEAFest audience, “It’s the biggest market evolution since mobile and internet. It’s 150 billion dollars…What I’m here to tell you is 2016 is when this takes off.”
Watch Carl’s IZEAFest session to get the full scoop on AR/VR and learn how new products like Microsoft’s HoloLens and Magic Leap are delivering on the promises of AR and the more immersive segment of mixed reality (MR).
