7 Compelling Reasons to Tap IZEA’s Production Capabilities for Your Branded Content

The ability to elevate social content to not only play well on social but allow the brand vision to come to life in an authentic and social first mentality is paramount. To achieve this, more brands are willing to go a step further to elevate the content beyond smartphone-produced clips and instead produce professional videos with popular influencers that followers relate with. 

To deliver high-quality, engaging content, brands can leverage IZEA’s production capabilities. 

7 reasons to use IZEA’s production team 

Curious about our abilities? Look at why brands choose IZEA as a one-stop shop for high-end influencer videos. With IZEA, brands:

1. Obtain high-quality content

While influencers can shoot their own videos, you’ll get better quality from a professional team. Rather than influencers shooting a video on their smartphone with limited composition, angles, and effects, a production team has the people and equipment to produce an intriguing, high-quality video that stands out among other DIY videos. 

In this video, for example, which was shot by IZEA’s production team, you’ll notice the compilation of multiple shots and angles, including drone footage, that gives this video a professional, high-quality look and feel: 

2. Utilize a one-stop shop from influencer discovery to post-production

Influencer marketing is effective but time-consuming to create. From finding influencers and crafting content briefs to reviewing content and repurposing it, many steps are involved. 

By working with IZEA’s production team, everything is handled for you. IZEA’s team of influencer marketing experts will find and vet niche creators, handle the creative development of the video, bring the talent and gear needed to shoot the video, manage talent, and tackle post-production. 

The result is a well-crafted, professional video that meets your goals but doesn’t drain your team’s time or energy.

3. Can boost their results

Professional video is more eye-catching and effective, but IZEA’s production capabilities allow you to work with several different influencers at once to leverage a multi-channel campaign. 

During one of IZEA’s production shoots for Toyota, IZEA worked with influencers along the California coast to maximize their shoot time and produce a series of different videos for the brand. The influencers shared their videos simultaneously, reaching a large audience across multiple channels. 

Here’s a behind-the-scenes look at how the shoot worked:

4. Have more say in the final results

Brands provide campaign direction and inspiration to influencers, but essentially, brands are expected to leave the creativity to influencers. It’s different when a production team is involved. With a production team working for a brand, they’ll ensure your needs and vision are a priority and work to bring your ideas to life. 

While collaboration is still the foundation of the campaign, brands can have a say in the location, environment, tone, pacing, and final results. 

5. See improved storytelling 

Working together, a brand, influencer, and a production team can brainstorm ideas and turn them into a rich, relatable story. Using AI Storyboards, IZEA and your team can organize your concept and get a feel for the visuals before the cameras roll.

Look at this well-told story for Toyota, shot by IZEA’s production team. The story begins at the creator’s home, moves to her family’s local business, and subtly highlights the car throughout.  

6. Own the content

Most influencer marketing campaigns give brands the ability to use influencer-generated content for a certain period. 

With a production team involved, your brand owns the content. As a result, your brand can repurpose the final products as you see fit and use the raw footage to create new assets. Given this ability, brands can maximize their ROI for each production shoot. 

7. Can leverage various production team sizes 

While you might assume that production teams are a standard, one-size-fits-all service, that’s not the case with IZEA. You can tailor the size of your production team to your needs and budget. 

Looking for documentary-style interviews with your customers, for example? You can go with a lean team to execute the video. You can build a team to shoot social-only videos or bring in an entire crew with innovative video equipment in a large-scale production. 

No matter its size, the team can also shoot videos at events. For instance, Acer partnered with IZEA to bring well-known gaming influencers to events like the Six Invitational and DreamHack Dallas to meet with their fans and promote the power of Predator. Here’s more on the event: 

Production use cases

When does it make sense for brand’s to tap into IZEA’s production capabilities? Let’s explore some use cases:

• International campaigns: If a brand is looking to expand its reach to international markets, IZEA’s global presence and understanding of local cultures can be invaluable. We can help tailor content to resonate with diverse audiences, ensuring the brand’s message is effectively communicated.
• Large-scale campaigns: For brands planning extensive campaigns with multiple influencers across different platforms, IZEA’s production capabilities can streamline the process. We can coordinate with all involved parties, manage logistics, and ensure the campaign runs smoothly.
• Event-based campaigns: If a brand is hosting a special event and wants influencers to create live content or make appearances, IZEA can handle all the details. From coordinating schedules to handling technical requirements, we ensure the event gets the attention it deserves.
• TV and web commercials: IZEA’s production team can work with influencers to create professional, TV-ready commercials or polished social ads that effectively promote the brand or product.
• Documentary-style brand stories: To tell a brand’s story in a compelling and professional manner, IZEA’s production team can create documentary-style videos with influencers that highlight the brand’s journey, mission or impact.
• Influencer interviews: IZEA’s production team can conduct and film professional, polished interviews with influencers, providing valuable content that can be used across various marketing channels.
• Influencer live streams: IZEA’s production team can collaborate with influencers to host and produce high-quality, professional live streams. Whether it’s a product launch, Q&A session, or a behind-the-scenes glimpse, our team ensures a seamless, engaging live experience for your audience.
• Immersive influencer experiences: With IZEA’s production capabilities, brands can take influencers out of their usual environments and place them into new, exciting settings. Whether it’s an exotic location for a travel brand, a high-tech lab for a tech company, or a fashion week runway for a clothing brand, our production team can create compelling, unique content that captivates audiences and enhances the influencer-brand collaboration.

If your brand is ready to elevate its influencer marketing videos with the help of a professional production team, reach out to IZEA for a personalized quote.